A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success-regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and ......
This bestselling text brings a fresh and unique approach to managing organizational change, taking the view that change, creativity and innovation are interconnected. It offers a strong theoretical understanding of change, creativity and innovation along with practical guidance and ideas for organizational change and development. The fourth edition comes with: lots of brand-new case studies and examples from around the world extra content on innovation and technology extended discussion and an additional chapter on the people aspects of change that includes culture, sensemaking and temporality Written in an engaging and accessible style, this books is essential for those studying organizational change management or creativity and innovation.
Whether you are studying at undergraduate or postgraduate level, our stellar team of expert authors will guide you through the key topics of human resource management from strategic and international perspectives. Starting with the fundamentals of each topic and progressing through to critical evaluation, the 3rd edition includes: Even more international case studies from across Europe, Asia, Australia and the Middle East - which bring the theory and academic underpinning to life A wide range of Reflective Activities that encourage you to consider the real-world implications of what you have learnt An updated companion website featuring a wealth of resources for lecturers and students, including an Instructor's Manual, PowerPoint slides, a Testbank, recommended journal articles and additional business cases
Sustaining Competitiveness in the Face of Disruption
To succeed in the face of disruptive competition, companies will need to harness the power of a wide range of partners who can bring different skills, experience, capacity, and their own networks to the task. With the advent of new technologies, rapidly changing customer needs, and emerging competitors, companies across more and more industries ......
Organization politics can be seen as a game in which players compete for different kinds of territory such as status, power, and influence. In Power, Politics and Organizational Change, David Buchanan and Richard Badham ask: What's the relevance of politics to change and innovation? What kind of game is this? What, if any, are the rules? How is the game played? What ethical issues arise? Should one play this game to win, and if so, how? How can you develop political expertise? The third edition has been thoroughly updated and revised. This includes discussion of current trends heightening the importance of developing political will and skill in a post-truth era, the rise of 'new power', the role of 'BS busting', the power of storytelling, and the politics of speaking up.
Organization politics can be seen as a game in which players compete for different kinds of territory such as status, power, and influence. In Power, Politics and Organizational Change, David Buchanan and Richard Badham ask: What's the relevance of politics to change and innovation? What kind of game is this? What, if any, are the rules? How is the game played? What ethical issues arise? Should one play this game to win, and if so, how? How can you develop political expertise? The third edition has been thoroughly updated and revised. This includes discussion of current trends heightening the importance of developing political will and skill in a post-truth era, the rise of 'new power', the role of 'BS busting', the power of storytelling, and the politics of speaking up.
Exploring every stage of the organization development process, in his new edition Donald L. Anderson includes new strategies for change such as appreciative inquiry, world cafe, and open space. Emphasizing organization development ethics and values in each chapter, the text provides real-world applications and equips students with the tools necessary to thrive in today's challenging business environment. The new edition features: Expanded coverage of whole organization and multiple-organization interventions, now explored in two chapters, examine large-scale interventions such as culture assessment and change, organization design and structure, and mergers and acquisitions. New discussion questions, exercises, activities, and role-plays allow students to apply and practice OD concepts. New coverage of dialogic approaches to OD (Chapter 13) unpack new strategies like appreciative inquiry, world cafe, and open space. New examples of global organization development (Chapter 15) help students develop a global perspective of OD. Updated and expanded Instructor Resources include a test bank, PowerPoint presentations, and video resources.
Doing Business 2020 is the 17th in a series of annual studies investigating the regulations that enhance business activity and those that constrain it. It provides quantitative indicators covering 12 areas of the business environment in 190 economies. The goal of the Doing Business series is to provide objective data for use by governments in ......
Case Studies in Survival, Sustainability and Success
Brings together highly regarded specialists to stimulate new ideas for innovation, community action and social enterprise, and to offer advice for deploying new skills across a range of fields and contexts.
