As the business community has learned through the COVID-19 pandemic, it's more important than ever for leaders to anticipate and plan for the possibility of an unplanned disruptive event. The more prepared you are to manage shocks, the less likely you'll fall victim to the serious harm a crisis has the potential to inflict.Crisis management is one ......
Cyberattacks are more destructive than ever, but your c-suite can stop them. This book tells you how.Cyberattacks are worse now than ever before. To defeat cybercriminals, companies must focus on the low-hanging fruits of cybersecurity. It's all about the basics. Companies laid low by ransomware failed to practice good cyber hygiene by ......
In 1909, young William F. Buckley Sr. (1881-1958), who grew up in the dusty South Texas town of San Diego, graduated from the University of Texas law school and headed for Mexico City. Fluent in Spanish, familiar with Mexican traditions, and soon fit to practice law south of the border, Buckley was headed up the aisle to vast wealth and cultural ......
Business, Poverty, and Liberalism in the American Century
Today, the word "neoliberal" is used to describe an epochal shift toward market-oriented governance begun in the 1970s. Yet the roots of many of neoliberalism's policy tools can be traced to the ideas and practices of mid-twentieth-century liberalism. In Illusions of Progress, Brent Cebul chronicles the rise of what he terms "supply-side ......
Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business. The author demystifies the math necessary for making pricing decisions. Using clear, direct language, he explains in detail how to apply expected value, multiple regression, price elasticity, and generalized breakeven analysis to essential pricing tasks. He uses a descriptive approach to explaining mathematical techniques so that formulas can be seen as simply more detailed specifications of intuitive ideas. Used in dozens of college and MBA classes all over the world, Pricing Strategies is now available in a second edition. This revised edition includes updated examples and exercises as well as expanded coverage of topics such as freemium and in-app pricing, subscriptions, tipping, pay-what-you-want pricing, pricing algorithms, and dynamic pricing. Robert M. Schindler is a Professor of Marketing at Rutgers University, USA.
Process Improvement to Company Enrichment: An Integrated Strategy presents a unique, proven methodology for achieving an environment of innovation.This book details a comprehensive and integrated approach to optimization: acting strategically; refining business processes; energizing personnel development; forging reasoned technology decisions; and ......
America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion ......
From Data to Decision: A Handbook for the Modern Business Analyst provides readers with a comprehensive guide to understanding the inherent value of business analytics, building critical skill sets to conduct effective analyses, deriving valuable insight from analyses, and guiding management and other personnel toward well-informed, strategic ......
The Consultant's Critical Thinking Approach to Case Analysis
CasePro: The Consultant's Critical Thinking Approach to Case Analysis introduces students to an efficient and effective tool for analyzing business and mastering case interviews. The CasePro tool is designed to help individuals build their critical thinking and reasoning skills and to demonstrate the proper use and integration of models, ......
