Good project decisions result in successful careers and profitable companies. Bad decisions can be costly and cause operational downtime, may hurt employee morale, and impact customers and suppliers. Making a good decision has become very difficult because of increasing operating complexity and less marketplace predictability. Because of this: ......
The Sage Handbook of Promotional Culture and Society critically examines the social, political, and cultural impact of promotional industries, including advertising, branding, public relations, strategic communication, and marketing communication. By adopting a global and inclusive approach to its subject, the Handbook champions marginalised voices and cross-cultural scholarship. It brings together contributions from and about a broad range of countries and contexts beyond the Global North, providing a well-rounded picture of promotion as the international phenomenon it is today Chapters explore both established and emerging topics, with an entire section dedicated to the interplay between promotion and identities, as well as providing coverage of interdisciplinary issues such as promotional media and children, the climate crisis, and social media influencers. There is also a clear focus on bridging theory and practice, with discussions of promotional occupations and workers woven through the chapters. By reflecting on the questions of what promotional culture is today, how it has evolved, and where it is practiced and by whom, this Handbook is essential reading for scholars and students seeking to shape future research and debate in this dynamic field. Part 1: Promotional Culture and Industry Logics Part 2: Promotional Practices Part 3: Promotion and Identities Part 4: Promotion and Popular Culture Part 5: Promotion and Institutional Power
Powerhouse Business Mentorship is the Definitive Business/Entrepreneurial Mentoring HandbookMentoring embraces vision-building, handholding, numbers-crunching, and encouragement. It's a two-way street consisting of the mentor (advisor/coach) and the mentee (the committed participant). For the mentor, Powerhouse Business Mentorship offers ......
Analysis and Skills in a High Tech Business Environment
Strategic Management: Analysis and Skills in a High Tech Business Environment, now in its third edition, prepares students to analyze and develop strategies within the contemporary tech-influenced business landscape. The text delves into the methodologies of strategic management, emphasizing the importance of a keen external and internal analysis, ......
Creating Effective Teams: A Guide for Members and Leaders provides expert-backed strategies for cultivating top-performing teams across public and private industries. The updated Seventh Edition offers cutting-edge methodologies tailored to modern work dynamics, supporting maximum productivity and collaboration.
How to Convert Sustainability Disclosure into ActionNew standards such as those of the International Sustainability Standards Board and new regulations from the Securities and Exchange Commission are challenging companies to increase and improve their disclosure on what they are doing to support sustainability for their Environmental, Social and ......
Chris Heitzman's innovative book looks beyond the first principles of business and considers ways you may not have thought of to build on the basics to elevate your performance from merely good to the next level. It will be an essential guide for start-ups, seasoned business leaders, and employees looking to be better at business.
Healthcare's advancements are undeniable, but delivering good value remains a challenge. Costs rise while quality improvements lag, leading some to call for removing business from healthcare entirely. This book offers a different perspective, inviting students and professionals to consider the potential of evidence-based business practices to improve healthcare and reduce costs. This engaging guide explores the unique complexities of the healthcare industry, highlighting why it's ripe for disruption through innovative business solutions. By delving into how traditional models might not fit healthcare perfectly, the book paves the way for understanding how better business practices can unlock the potential for higher quality care at a lower cost.
In the Ninth Edition of Applied Psychology in Talent Management, world-renown authors Wayne F. Cascio and Herman Aguinis provide the most comprehensive, future-oriented overview of psychological theories and how they impact people decisions in today's workplace. Taking a rigorous, evidence-based approach, the new edition includes more than 750 new citations from top-tier journal articles. Integrated coverage of technology, strategy, globalization, and social responsibility throughout the text provides students with a holistic view of the field and equips them with the tools necessary to create productive, enjoyable work environments.
