'Its scope and learning are brilliant and dazzling.' - Eli Noam, Columbia Business School *'New quotation to come'* - How did The New York Times transform its organisation for the digital age? - How does Netflix drive performance through culture? - Why did Disney struggle to find a CEO to replace Bob Iger? - How did the BBC drive equal gender representation in its news programmes? The media industry is developing furiously and fast, and its organisations face unprecedented levels of transformation and challenge. This fully revised third edition of the classic textbook on strategy in the media: * Explores key shifts in the strategic environment including the digital platforms, streamed media, the creator economy, the metaverse and generative AI. * Explains key concepts in strategic management with insight and clarity. * Applies all theories to the sector, illuminating all dimensions of the strategic task, from understanding competition and building core competencies to driving innovation, shaping culture and finding the right leadership approach. * Takes readers deep into innovation, disruption and strategic adaptation in action with an expanded set of new cases on a diverse range of global companies from Scandinavia to South Africa. * Provides new 'Resources' and 'Questions' sections to guide readers' further study and support classroom learning. Lucy Kung has again written the essential guide to strategy and management in the media industry. This is the ideal text for students of media studies, media economics and media management. Professor Lucy Kung is an expert on strategy, innovation and leadership and focuses on successful responses to the challenges of digitalization. She is Senior Visiting Research Associate at the Reuters Institute, Oxford University, and Non-Executive Board Member of the NZZ Media Group and formerly of Swiss PSM broadcaster SRG and VIZRT, the media tech provider. She has held professorships at the University of Oslo, the Institute for Media and Entertainment New York (IESE) and the University of Joenkoeping.
At a time when the effects of climate change are becoming all too real for ordinary citizens around the world, this essential textbook offers insight into how managers can shape and influence the development of sustainability practices as a means of tackling some of the most pressing social, economic, and environmental challenges. Featuring a distinctly international array of case studies and examples, as well as learning outcomes, definitions, questions, tasks and further reading, Introduction to Global Sustainable Management provides readers with a valuable understanding of how sustainable management practices can be implemented in different industry sectors across the globe. Suitable for upper-level undergraduate and postgraduate students of sustainable management-related courses. A Tutor's Guide, PowerPoint slides and selected SAGE Business Cases are available to instructors via the companion website. Colin Combe is a senior lecturer in strategic management at Glasgow Caledonian University, UK.
At a time when the effects of climate change are becoming all too real for ordinary citizens around the world, this essential textbook offers insight into how managers can shape and influence the development of sustainability practices as a means of tackling some of the most pressing social, economic, and environmental challenges. Featuring a distinctly international array of case studies and examples, as well as learning outcomes, definitions, questions, tasks and further reading, Introduction to Global Sustainable Management provides readers with a valuable understanding of how sustainable management practices can be implemented in different industry sectors across the globe. Suitable for upper-level undergraduate and postgraduate students of sustainable management-related courses. A Tutor's Guide, PowerPoint slides and selected SAGE Business Cases are available to instructors via the companion website. Colin Combe is a senior lecturer in strategic management at Glasgow Caledonian University, UK.
An expose of the Australian charities sector, its history, current size, makeup, with case studies revealing the different charitable organisation types, ways of being or becoming fraudulent, and the regulatory approaches.
Many countries confront surprisingly similar challenges in preparing KGÇô12 educators for success, while national contexts also make for surprising differences. In Teaching the World's Teachers, education historians Lauren Lefty and James W. Fraser and their contributors make a convincing case for approaching these ......
As the price of college continues to rise and the incomes of most Americans stagnate, too many college students are going hungry. According to researchers, approximately half of all undergraduates are food insecure. Food Insecurity on Campus - the first book to describe the problem'meets higher education's growing ......
A quiet revolution is sweeping across US colleges and universities as schools rethink how students learn both inside and outside the classroom. Technology is changing not only what should be taught but how best to teach it. From active learning and inclusive pedagogy to online and hybrid courses, traditional institutions are leveraging their ......
