'Political Marketing presents the birth, maturation, and continued growth of the field of political marketing through a collection of scholarly articles on a variety of political marketing topics... the collection of articles presented across the three volumes appears to be very well chosen. While they are just a sample of the scholarly work done in the field, the articles selected well represent how the field has developed and the current state of thought' - Lawrence O Hamer, DePaul University Political marketing has developed in parallel with commercial marketing through the course of the 20th century, with the commercial world of marketing informing the worlds of political and referendum marketing, and vice versa. The importance and ubiquity of political marketing activities is profound and increasingly recognized, and this timely collection draws together the most influential writings over each phase of its development. Arranged and introduced by a pre-eminent scholar in the field, this comprehensive overview covers micro-level marketing topics such as advertising and market research, as well as more recent strategic marketing techniques such as market positioning and market segmentation. In addition to the canon, there is room to explore the key literature on emerging topics such as ethics and the negative side of political marketing, including, for example, the marketing of terrorist groups. This three-volume set exists at the crossroads of political communication and marketing and is an essential resource for libraries with holdings in business and politics.
Find out how voter turnout has turned the tide of countless elections and thereby American history, from the White House to your local district Based on meticulous research on participation in U.S. elections dating back to 1788, this important new work provides comprehensive turnout statistics for general and primary elections for presidential, congressional, and state gubernatorial races. Extensive graphs and tables detail over two centuries of trends: Turnout data presented in 20-year periods Voter turnout by party affiliation State level data Voter turnout-the percentage of eligible citizens who cast ballots in a given election- offers insight into the health of American democracy at any given moment in time or over a span of years. Ideal for elections scholars and researchers at academic, community college, and public libraries, Voter Turnout in the United States will be a must-have reference for those interested in American elections and civic participation in politics. Key Features Annual state-by-state voter turnout statistics date back to the early years of the republic during the rise of mass electoral behavior Turnout for presidential, U.S. Senate and state gubernatorial elections, plus aggregate state-level data for U.S. House elections Election law changes that impact voting trends Figures and graphs with aggregate trends in participation rates over time
Gay and Lesbian Candidates, Elections, and Policy Representation
Presents a systematic analysis of lesbian, gay, bisexual, and transgender (LGBT) political representation that explores the dynamics of state legislative campaigns and the influence of lesbian and gay legislators in the state policymaking process.
This book addresses current free expression issues and analyzes the historical and legal contexts for the First Amendment. Designed for communication and political science courses in freedom of speech, this text encourages students to think critically about freedom of speech and provides a comprehensive analysis of the historical and legal contexts of the first amendment, from its early foundations through censorship on the Internet. This book explores the worldwide history of freedom of expression and examines classic and contemporary judicial opinions which have determined freedom of speech rights in the U.S. This text provides students with the opportunity to read significant excerpts of landmark decisions and to think critically about the issues and controversies raised in these cases. Students will appreciate the treatment of contemporary issues, including free speech in a post-9/11 world, free expression in cyberspace, and First Amendment rights on college campuses. KEY FEATURES & BENEFITS: - Focuses on landmark Supreme Court free expression decisions and covers follow-up cases that extend and apply these decisions (via significant excerpts from actual cases) so that students can consider the effect of decisions on freedom of expression and the competing values at stake in these cases. - Covers freedom of expression topics in both speech and mediated situations, with comprehensive coverage of such topics obscenity; fighting words and hate speech; national security; invasion of privacy; defamation.
The Rising Political, Financial, and Legal Stakes of Judicial Elections
An analysis of the major issues surrounding judicial elections. It presents evidence on a range of important topics, including the history of judicial elections; an understanding of the types of judicial elections; and electoral competition during races.
The United States' approach to fighting terrorism is among the most debated in the 2008 presidential campaign. The new administration will face an immediate need to address Islamist extremist terrorism and develop a long-term strategy that will shape U.S. interests abroad and life at home. This special volume of the ANNALS provides valuable insight that can help influence policy choices and strategies for addressing the challenges of combating terrorism. Special editor, Richard A. Clarke, served the past three presidents as a senior White House advisor on counterterrorism. Clarke has pulled together a panel of distinguished scholars and experts to prepare a detailed background and agenda for a U.S. strategy to address the problem of Islamist extremist terrorism. Taken together, these unclassified briefs are designed to assist the new president and administration-as well as scholars and the general public-- to examine terrorism. They provide a fresh perspective from which to set an agenda to counter violent Islamist extremists - especially the growing threat of nuclear terrorism - immediately following the inauguration, before day-to-day crises obstructs long-term planning and strategies. Divided into four parts, this substantial collection offers considerations of strategic policymaking: I. Al Quaeda's Incarnations Examines the recent status of this violent and well-known Islamist extremist group II. Motivations Attempts to explain the impetus for terrorists to carry out violence against innocent people III. Specific U.S. Policies and Programs Reviews important areas of expertise where the United States must succeed in order to counter violent groups IV. Overall U.S. Strategy Proposes ways to develop broad strategies to counter violent Islamist extremists Drawing from the diligent work of scholars, journalists, prosecutors, and legislators, this collection of articles elucidates, analyzes, and sets an agenda for addressing the threat of terrorism. It is a must-read for students of political sciences as well as policymakers, and although prepared as a brief for the new administration, it is in the interest of every U.S. citizen to gain the important knowledge gathered in these articles.
President Obama comes into office on a wave of history-the first African-American President, recipient of more votes than any other candidate in American history, and among the youngest to hold the office. His election is the extraordinary final act of a dramatic election season, which saw Democrats further strengthen their majorities in Congress and the conventional wisdom turned on its ear more than once. No other single volume can expose your students to the depth of analysis and expertise provided by The Elections of 2008's impressive list of contributors. Available mere months after November 4, this volume provides an insightful look at the contests, their outcomes, and their implications for the future, with an eye to their historic nature. Chapter authors capture the drama as well as assess the importance of particular races-all the while analyzing the larger trends and effects of the election results.
