Combining actual election results and empiri cal evidence with data on additional factors such as media c overage, Thomas M. Holbrook develops a model for testing cam paigns, and proves how campaigns play a key role in shaping public opinion. '
Researching the Public Opinion Environment informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three ......
Researching the Public Opinion Environment informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three ......
Offering a comprehensive look at the policymaking process, this title examines the motivations of public officials, the resources they have for shaping opinion, the influence of interest groups, and the evolution of waste reduction programs in Minnesota and other states.
British Parties and Voters in Long-term Perspective
Did Labour's landslide victory in 1997 mark a critical watershed in British party politics? Did the radical break with 18 years of Conservative rule reflect a fundamental change in the social and ideological basis of British voting behaviour? Critical Elections brings together leading scholars of parties, elections and voting behaviour to ......
A collection of original essays by leading experts that explores the sources, content and effects of contemporary American public opinion. The book reveals to readers both the substance of American public opinion and the process of that research. Of particular interest is the focus on the variety that characterizes the study of public opinion, and ......
Public Opinion and Political Parties in the US, UK, Germany and France
The first edition of this book offered the theory that the "quality" of citizen politics is alive and well whereas the institutions of democracy are in disarray. The author argued that citizens are not as uninvolved, uninformed and undemocratic as thier critics suggest. With the collapse of the Berlin Wall and the Soviet Empire, there arose an ......
Examines the opinions of average Americans about Washington, DC, in order to understand how many Americans are likely to approach the question of what reforms are needed. This book explores the political, economic, and social conditions of the District, providing an informed context for understanding and evaluating its political options.
A thorough examination of the impact of campaign politics on presidential elections in the United States is presented in this book. Using actual election results and empirical evidence, the author also incorporates data on additional factors such as media coverage, the impact of nominating conventions on public opinion, presidential debates, and other events such as staff shake-ups, endorsements and scandals. In so doing, Holbrook develops a model for testing campaigns and proves how campaigns play a key role in shaping public opinion and, ultimately, influencing outcomes.
