This comprehensive and up-to-date analysis provides an accessible and understandable overview of how we choose our president and how the process has developed throughout our history. Every stage of the selection process is uncovered and made plain: the candidate's decision to enter the race, campaign strategy and fundraising, primaries and ......
The midterm elections of 1994 sent Bill Clinton a message that he listened to and acted on. The change could be seen in the President's metamorphosis on policy and politics. Some agreed and some disagreed with this chameleon-like behaviour, but the end result was re-election in 1996. Not since FDR had a Democrat been elected to a second term. The ......
ISBN-13: 9781566430555
(Paperback)
Publisher: SAGE PUBLICATIONS Imprint: CHATHAM HOUSE PUBLISHERS INC.,U.S.
What happens in an electoral environment involving female candidates? Do women face different challenges during the electoral process? Do male candidates pay more attention to women's issues, or make other strategic and behavioural changes, when opposed by a female candidate? Richard Logan Fox asks these and other questions with compelling ......
Renshon (political science, City U. of New York) traces the increasing importance of character as an issue in political campaigns, detailing two approaches to the issue of presidential psychology involving the mental health of candidates and personal qualities such as honesty and motivation. He pre
Attuned to the contemporary popular mood of uncertainty and unhappiness, this text addresses the legacy of two decades of disillusionment in the American political culture. In a series of essays, it traces the long, slow unravelling of the economic and social fabric of the USA as a narrative thread through the historical passage from Jimmy Carter ......
ISBN-13: 9781566430289
(Paperback)
Publisher: SAGE PUBLICATIONS Imprint: CHATHAM HOUSE PUBLISHERS INC.,U.S.
This is the story of how Bill Clinton fashioned the incredible, the unbelievable, the 100 to 1 shot victory in the campaign of 1992 that made him the forty-second President of the United States. In the beginning, it wasn't supposed to happen that way. With the Soviet Union in collapse at the end of the Cold War, the hero of the Persian Gulf War, ......
Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.
This work describes the process by which the US president and vice president are elected. It identifies and discusses key issues, exploring historical precedents, the pitfalls and unresolved issues of the system, and the role of all groups involved, including political parties and the courts.
A reader gathering highlights of the best original work in the study of American voting behavior from the late 1950s through the mid-1980s. The editors provide introductory essays that summarize each of a half-dozen areas of voting behavior research. Drawing from the first two editions of Controvers
