Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities such as food, housing and transportation are addressed, as well as the consumption of `sin' products by poor consumers. The problems faced by those who target low-income consumers are also examined, including the conflict between sound marketing practices and marginally ethical or unethical applications of those practices. The final section of the book presents a revised model of marketing exchange with poor consumers and offers specific directions for a way in which the balance of exchange between marketers and low-income consumers can be adjusted.
This book presents the entire contents of mo st social science research methods courses in the form of a practical how-to guide. Topics covered range from basic conc epts about scientific method to implementation and completio n. '
This is an excellent guide to conducting oral history research. Ruth Martin defines oral history and introduces readers to its basic principles and methodologies. She then provides step-by-step guidelines for using oral histories in various settings with diverse populations. The text is illustrated with examples of oral histories including those of ethnic and racial minorities, new immigrants and elderly women.
What are the effects of psychoactive drugs on aspects of human behaviour, such as creativity, memory and sexuality? How effective are such drugs in treating mental disorders? How are new drugs tested and licensed? An intriguing introduction to the study of psychopharmacology, this fully revised and updated edition of Drugs and Behavior presents a unique analysis of the ways in which human behaviour is affected by drugs, rather than simply by categories of drugs. The text covers the principles of neurotransmission, pharmacokinetics and drug classification. Issues of new drug development, including drug dangers and benefits, legalization and the prevention and treatment of drug abuse, are also discussed.
Affirming and Restoring Caring Practices in the Helping Professions
By combining stories of care, the reflections of caregiving practitioners, and interpretations of caregiving within a larger social and theoretical framework, this title identifies the values and skills involved in quality caregiving at the individual level and affirms their importance for reshaping our public caregiving institutions.
This concise overview demystifies the field of organizational development and is arranged in a convenient question and answer format within subject areas. The sequence of topics guides the reader from general statements, basic concepts and values to more specific questions concerning the organization and the manager. A list of suggested reading and training programmes is offered in the last section of the book.
Understanding and Responding to the Trauma of Acquaintance Rape
Acquaintance rape is a serious social problem, yet it remains widely misunderstood by the general public and by practitioners working with both survivors and perpetrators. The concept `rape' is generally thought of in terms of rape by a stranger; acquaintance rape survivors are more likely to be blamed for the assault than stranger rape survivors. This seriously impacts upon what survivors do after the assault, on the services survivors receive, on the prosecution of perpetrators and on efforts to prevent the problem. Intimate Betrayal provides much-needed information on the subject - including practical information directed specifically at practitioners working with survivors - with sensitive discussions that include survivors' accounts.
In light of the growing importance of and reliance on task groups in the social services, this comprehensive text examines the uses, methods and dynamics of such groups. Following a description of the nature, history and variety of task groups, the authors discuss the role of the social worker in these groups, focusing on: the recruitment and composition of groups; participating as a team member; shepherding a group and dealing with problem behaviours within it. Task Groups in the Social Services will prove a vital resource to both students and practitioners in social work.
