This introduction to the sociology of consumption critcally examines the relation between produciton and consumption in late capitalist societies. After a detailed historical overview of the advents of consumer society, the author examines theoretical accounts of consumption and consumer practice, in particular: Veblen and conspicuous consumption ......
This introduction to the sociology of consumption critically examines the relation between production and consumption in late capitalist societies. After a detailed historical overview of the advents of consumer society, the author examines theoretical accounts of consumption and consumer practice, in particular: Veblen and conspicuous consumption ......
"Consumption and everyday life" examines the range of active, creative and critical practices involved in contemporary consumption, and reviews key contemporary issues and debates. Through cases from different parts of the world the contributors: illustrate the rich and idiosyncratic nature of local consumption practices; show the varying balance ......
This text uses food as a case study of consumption and the expression of taste, providing a structural analysis of changes and continuities in the representation and purchase of food. It outlines theories of change in the 20th century and considers the parallels between their diagnoses of consumer behaviour and actual trends in food practices. The book argues that various dilemmas of the modern predicament and certain imperatives of the culture of consumption make sense of food selection. It also suggests that contemporary consumption is best viewed as a process of continual selection among an unprecedented range of generally accessible terms.
The marketing techniques covered in this stu dy include: direct response using radio & TV, computers and the Internet, fax, telephony, videography, interactive kiosk s, pagers, optical scanners, smart cards and electronic tick et machines. '
Recognize the con artist before you get taken! This work exposes dozens of telephone, mail, and computer-based scams, explaining how they work and how you can avoid becoming their next victim.
This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behaviour phenomena. They then go on to consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspective. In conclusion they discuss criteria for evaluating research conducted using the various methods.
Includes a listing of recommended dietary allowances, a glossary of terms, and a bibliography. This work contains chapters on nutrition basics and a balanced diet, how to evaluate nutrition information, vitamin and mineral supplements, 'health foods' and related products, junk foods and fast foods, and other topics.
