Ranging from black market babies to exploitative sex trade operations to the marketing of race and culture, Rethinking Commodification presents an interdisciplinary collection of writings, including legal theory, case law, and original essays to re-examine the question: To commodify or not to commodify?
Affluence and Social Change in the Twenty-first Century
The central question in Work, Consumption and Culture is whether consumption has now displaced production as the defining factor in the lives of those in the industrialized West. This book offers a comprehensive review of the key issues in the production// consumption debate, and where it might lead in the future. Key to Paul Ransome's argument is ......
Affluence and Social Change in the Twenty-first Century
The central question in Work, Consumption and Culture is whether consumption has now displaced production as the defining factor in the lives of those in the industrialized West. This book offers a comprehensive review of the key issues in the production// consumption debate, and where it might lead in the future. Key to Paul Ransome's argument is ......
This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
This work shows how companies can avoid commoditization by delivering superior customer value. It provides an account of what a company must do and how to go about doing it in each critical area. It utilizes numerous vignettes and mini-cases drawn from several large and medium-sized companies to illustrate its points and shows the application of ......
What is the relationship between gender and consumerism? This collection of readings and archival material explores the many different ways in which women and men consume. Interdisciplinary and cross-cultural, the essays analyze the liberatory and oppressive nature of consumer culture.
What is the relationship between gender and consumerism? This collection of readings and archival material explores the many different ways in which women and men consume. Interdisciplinary and cross-cultural, the essays analyze the liberatory and oppressive nature of consumer culture.
This book provides an introduction to the historical and theoretical foundations of consumerism. It then moves on to examine the experience of consumption in the areas of space and place, technology, fashion, `popular' music and sport. Throughout, the author brings a critical perspective to bear upon the subject, thus providing a reliable and ......
