"This is a brilliant explanation of how social marketing can address upstream issues... As the author points out, too often people think of the downstream applications of social marketing. This book is the only one in this camp, and it does a very good job of it." -Mike Basil, University of Lethbridge, Canada Most observers and many practitioners see social marketing as a downstream approach to influencing people with "bad behaviors"-smoking, neglecting prenatal care, not recycling. However, this narrow view hugely underestimates social marketing's real potential. Social marketing is simply about influencing the behavior of target audiences. There are many more target audiences who need to act besides "problem people" if we are to solve major social problems. The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges. Key Features: Emphasizes Broad Social Change: Repositions social marketing as an approach to social change that reaches both upstream and downstream. Reviews Social Marketing Concepts and Tools: A number of different strands of scholarship are used to provide an accessible introduction to social marketing including the evolution of social problems, the science of framing, the process of social change, and social marketing history and elements. Presents Frameworks for Influencing Behavior: Three simple frameworks are provided that anyone can use whenever there is a situation where one needs to influence another's behavior- stages of change, the BCOS model and competition. Social Marketing in the 21st Century is an excellent text for advanced undergraduate and graduate courses in Health Promotion, Social Marketing, Social Enterprise, Social Change, Public Health, Social Welfare, and Communications. In addition, it is a valuable resource for social marketing practitioners, public health communicators, nonprofit managers, social workers, and social enterprise programs.
The Third Edition of this widely adopted textbook has been thoroughly revised and offers an authoritative and up-to-date coverage of the key theories, concepts and issues in social policy. The lively and readable text has been designed to provide students with the essential tools to gain a clear understanding of the theoretical debates surrounding the discipline. The book is organized into three parts: * Part One offers a detailed but accessible critique of major theoretical approaches such as neo-liberalism, Marxism, feminism and racism; * Part Two explores conceptual debates such as distributive justice and postmodernism; * PArt Three engages with contemporary social policy issues such as children, pensions and the role of New Labour. It also features newly commissioned chapters to reflect recent developments and current debates within social policy. New areas of consideration include: * Citizenship * Post-structuralism * The politics of food * Globalization Student exercises and reading lists feature throughout the text and practical examples are skilfully used to illustrate conceptual and theoretical material, making it the ideal core textbook for undergraduate social policy students, as well as those studying related welfare modules across the social sciences.
This volume details the self-reported stress of being Black in the United States, and documents the cultural resources African Americans draw upon to overcome adversity and maintain a positive, healthy perspective on life. Based on data obtained from a United States National Survey of Black Americans, the book first discusses psychological and sociological factors affecting life satisfaction. Contributors then explore how these psychosocial factors contribute to such health problems as alcoholism and hypertension. The volume concludes with an examination of strategies Black Americans use in their attempt to solve life problems. These include: prayer; avoidance; active problem-solving; and seeking help from family, community mental health providers and law enforcement agencies.
Rethinking Social Policy is a comprehensive introduction to, and analysis of, the complex mixture of problems and possibilities within the study of social policy. Contributors at the cutting edge of social policy analysis reflect upon the implications of new social and theoretical movements for welfare and the study of social policy. Topics ......
Evaluators and applied researchers who want to enhance their understanding of research design and of threats to valid inference will find this book an effective guide. The First Edition was popular for its integration of multiple regression with evaluation desig, and for offering systematic ways to select the proper goals for single- and multiple-outcome evaluations. This edition has been revised to cover new issues and to clarify further the concepts used in impact analysis. New features include: expanded coverage and explanation of quasi-experiments; a section on impact analysis theory; a section on the use of qualitative research for impact analysis; expanded coverage of significance testing for programme evaluation; an explanation of why the comparative-change design is better than an ex-post-facto design from the standpoint of causal inference; a clarification of the effects of volunteering or self-selection; and a new simplified appendix on regression artefacts.
'This book exhibits the characteristics of all good social policy texts. It is fired by a commitment to welfare. It is informed by extensive multidisciplinary scholarship. It debunks fashionable myths. Nicola Yeates argues convincingly that while globalization in its many manifestations and dimensions (economic, cultural and political) has to be ......
Here, the author argues that we need to face up to what the war costs the average American. This book breaks down billion-dollar government expenditures into the prices individual Americans are paying through their taxes. He argues for an increase in war funding.
"Homelessness is not one problem, but many different kinds of problems involving many different kinds of people, each of them homeless for different reasons or who have become homeless in different ways... Among the homeless of today are men, women, children, and whole families; victims of domestic violence and male abandonment; young, middle-aged, and elderly; veterans; illegal immigrants; persons of every ethnic description; people who are homeless for strictly economic reasons; others who are homeless because they drink and drug too much; the lucid and the deranged; and on through a long list...." James Wright University of Central Florida Bringing together international perspectives from sociology, political science, public policy, criminology, urban studies, adolescent research, and social work, this fascinating April 2005 issue of American Behavioral Scientist (ABS), entitled Homelessness and the Politics of Social Exclusion focuses on pioneering research about how the homeless are marginalized in societies around the world and the consequences of this social exclusion. Based on presentations at the American Sociological Association's 2003 Annual Meeting, the authors of this unique volume discuss: Why the characteristics of both Los Angeles and Berlin homeless populations are similar despite different welfare systems and public policies (von Mahs) How staff create, sustain, and escalate conflict in a drop-in center for street kids (Joniak) Structural changes in Japanese society and the recent growth of homelessness (Hasegawa) The risks and conditions of semipermanent makeshift housing such as RVs (Wakin) Whether the presence of homeless persons near or in residential areas is a mark of encroaching urban disorder that undermines neighborhood quality and engenders fear among neighborhood residents (Farrell) Marginality and criminal victimization among homeless people (Lee and Schreck) The complex relationships between homeless women and their intimate partners (Wesley and Wright) How peer networks affect substance abuse among newly homeless adolescents (Rice, Milburn, Rotherham-Borus, Mallett, and Rosenthal) Negotiating rules, power and social control within an emergency youth shelter (Armaline) Whether the original cause of a person's homelessness is economic, social, cultural or political, homelessness carries a stigma This absorbing issue of American Behavioral Scientist offers new ways of observing this global social problem and should be included in every sociology, social work, and political science library!
Mental Health and Quality of Life in the Inner City
The combination of in-depth surveys and inte rviews with residents in San Francisco''s Chinatown helped th e author to form a clear picture of the social and psycholog ical problems of this ethnic minority community. '
