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9780814764008 Academic Inspection Copy
9780814764015 Academic Inspection Copy
  • Ad Women

  • How They Impact What We Need, Want, and Buy
  • Most of the workers in advertising, the media, retail, and fashion are women. This book tells how women have risen to the top of the advertising profession. It describes how, at the beginning of the twentieth century, the recognition of women as primary consumers resulted in the hiring of more women to promote products aimed at the women's market.
  • ISBN-13: 9781591026723 (Hardback)
  • Publisher: GLOBE PEQUOT
    Imprint: PROMETHEUS
  • Price:
    AUD $58.99
  • Stock: 0 in stock
  • Local release date: 23/02/2009
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Material culture [JFCD]Advertising [KJSA]USA [1KBB]
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