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9780761956587 Academic Inspection Copy
  • Media Research Methods

  • Measuring Audiences, Reactions and Impact
  • In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various ......
  • ISBN-13: 9780761956587 (Hardback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $413.00
  • Stock: 0 in stock
  • Local release date: 28/03/2000
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Research methods: general [GPS]Media studies [JFD]
9780761950943 Academic Inspection Copy
  • Evaluation Research

  • An Introduction to Principles, Methods and Practice
  • Evaluation Research is a basic introduction to the fundamental principles of evaluation research, discussing both quantitative and qualitative methods.'
  • ISBN-13: 9780761950943 (Hardback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $400.00
  • Stock: 0 in stock
  • Local release date: 28/12/1999
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Research methods: general [GPS]Social research & statistics [JHBC]
9780761958833 Academic Inspection Copy
9780761909972 Academic Inspection Copy
9780761909989 Academic Inspection Copy
9780803958951 Academic Inspection Copy
  • The Active Interview

  • Interviews were once thought to be the pipeline through which information was transmitted from a passive subject to an omniscient researcher. However the new `active interview' considers interviewers and interviewees as equal partners in constructing meaning around an interview. This interpretation changes a range of elements in the interview process - from the way of conceiving a sample to the ways in which the interview may be conducted and the results analyzed. In this guide, the authors outline the differences between active interviews and traditional interviews and give novice researchers clear guidelines on conducting a successful interview.
  • ISBN-13: 9780803958951 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $103.00
  • Stock: 0 in stock
  • Local release date: 01/04/1995
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Research methods: general [GPS]Social research & statistics [JHBC]
9780803946835 Academic Inspection Copy
  • Critical Theory and Methodology

  • Critical Theory traces its roots from Marxism, through the renowned Frankfurt School, to a wide array of national and cultural traditions. Raymond Morrow's book traces the history and outlines the major tenets of critical theory for an undergraduate audience. He exemplifies the theory through an analysis of two leading social theorists: J[um]urgen Habermas and Anthony Giddens. Unique to this volume is the emphasis on the link between Critical Theory and empirical research and social science methodology, often thought to be incompatible.
  • ISBN-13: 9780803946835 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $369.00
  • Stock: 0 in stock
  • Local release date: 24/06/1994
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Research methods: general [GPS]Social research & statistics [JHBC]
9780878401161 Academic Inspection Copy
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