'The ultimate book on the creative skills of journalism' - Writing Magazine 'Useful and timely... it is refreshing to discover a book so overtly designed to inspire students to think about what can make writing good - or even great.' - Media International Australia This is a book about the art of writing for newspapers and magazine, but doesn't look at punctuation, spelling and the stylistic conventions of 'everyday' journalism. Instead, Good Writing For Journalists presents extended examples of writing which are powerful, memorable, colourful or funny. Each piece will be contextualised and analysed encouraging readers to learn from the best practitioners. This book will inspire those who want to make their writing individual and memorable. Along the way the major elements of non-fiction writing will be introduced, in chapters organised by genre - profile writing, reportage, news analysis, investigation, sports writing, personal and opinion columns and 'lifestyle' among them. Phillip's book sees itself as a natural successor to Wolfe & Johnson's seminal The New Journalism (1975). By adopting a larger sweeping and tailoring itself for the contemporary journalistic arena, this book will be an essential purchase for the discerning journalist and journalism student.
In this practical guide aimed at students, H uff provides a step-by-step journey through the entire writi ng and publication process - from choosing a subject and dev eloping content, to submitting the final manuscript for publ ication. '
'The ultimate book on the creative skills of journalism' - Writing Magazine 'Useful and timely... it is refreshing to discover a book so overtly designed to inspire students to think about what can make writing good - or even great.' - Media International Australia This is a book about the art of writing for newspapers and magazine, but doesn't look at punctuation, spelling and the stylistic conventions of 'everyday' journalism. Instead, Good Writing For Journalists presents extended examples of writing which are powerful, memorable, colourful or funny. Each piece will be contextualised and analysed encouraging readers to learn from the best practitioners. This book will inspire those who want to make their writing individual and memorable. Along the way the major elements of non-fiction writing will be introduced, in chapters organised by genre - profile writing, reportage, news analysis, investigation, sports writing, personal and opinion columns and 'lifestyle' among them. Phillip's book sees itself as a natural successor to Wolfe & Johnson's seminal The New Journalism (1975). By adopting a larger sweeping and tailoring itself for the contemporary journalistic arena, this book will be an essential purchase for the discerning journalist and journalism student.
Aimed to aid student writers through practical, logistical, and emotional stages of writing dissertations and theses, this book offers guidance to students through such important steps as: defining topics; selecting faculty advisers; scheduling time to accommodate projects; and, conducting, analyzing, writing, presenting, and publishing research.
The long history of textual editing and scholarship has been intimately involved with the physique of the book, which set limits on the presentation and study of text. Increasingly, since the 1980s, the written word has taken on a digital form, and the shift from codex to computer, from print to electronic media, creates new opportunities-and new ......
This comprehensive book provides a wealth of exercises and assignments for teaching students reporting skills, combining successful, tried and tested techniques with an awareness of new realities and technologies in broadcast and print. The authors take the student through a writing process initiated by ideas rather than concepts of correct writing, covering: writing in different media, including the Internet; news beats; sensitivity and the diverse national community; law and ethics; and new research skills, including databases and computer-assisted reporting.
Marketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish - their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.
Marketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish - their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.
