Aimed to aid student writers through practical, logistical, and emotional stages of writing dissertations and theses, this book offers guidance to students through such important steps as: defining topics; selecting faculty advisers; scheduling time to accommodate projects; and, conducting, analyzing, writing, presenting, and publishing research.
This comprehensive book provides a wealth of exercises and assignments for teaching students reporting skills, combining successful, tried and tested techniques with an awareness of new realities and technologies in broadcast and print. The authors take the student through a writing process initiated by ideas rather than concepts of correct writing, covering: writing in different media, including the Internet; news beats; sensitivity and the diverse national community; law and ethics; and new research skills, including databases and computer-assisted reporting.
Marketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish - their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.
Marketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish - their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.
Formerly ""The Longman Dictionary of Poetic Terms"", this updated version contains over 1600 entries on the devices, techniques, history, theory and terminology of poetry from the Classical period to the present. To bring it up to date, the authors have added 50 new entries and examples. The dictionary is compact enough for classroom use, but ......
Comprehensive list of styles and techniques writers use to transmit their ideas. This 4-page laminated guide is arranged alphabetically and contains hundreds of useful up to date definitions and terms
In this practical guide aimed at students, Huff provides a step-by-step journey through the entire writing and publication process - from choosing a subject and developing content, to submitting the final manuscript for publication.'
