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9780814731956 Academic Inspection Copy
  • Show Sold Separately

  • Promos, Spoilers, and Other Media Paratexts
  • Thanks to an onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerrilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. This book examines the world of film and television that exists before and after the show.

  • ISBN-13: 9780814731956 (Paperback)
  • Publisher: NEW YORK UNIVERSITY PRESS
    Imprint: NEW YORK UNIVERSITY PRESS
  • Price:
    AUD $64.99
  • Stock: 1 in stock
  • Local release date: 31/01/2010
  • Availability: Order will be despatched as soon as possible.
  • Categories: Films, cinema [APF]Advertising & society [JFDV]
  • Operation Hollywood

  • How the Pentagon Shapes and Censors the Movies
  • Written by a veteran Hollywood journalist, this book provides an insider's look into Hollywood's 'dirtiest little secret' - the final product that moviegoers see at the theatre is often not just what the director intends but also what the powers-that-be in the military want to project about America's armed forces.
  • ISBN-13: 9781591021827 (Hardback)
  • Publisher: GLOBE PEQUOT
    Imprint: PROMETHEUS
  • Price:
    AUD $56.99
  • Stock: 1 in stock
  • Local release date: 30/04/2004
  • Availability: Order will be despatched as soon as possible.
  • Categories: Films, cinema [APF]Ethical issues: censorship [JFMD]USA [1KBB]
9780814782651 Academic Inspection Copy
9780252049897 Academic Inspection Copy
  • Commercial Cinema

  • The History of the Advertising Film in the United States
  • Film audiences resisted blatant ads since cinema's earliest days. The advertising film arose as a movie that masqueraded as entertainment or instruction to achieve its goals. Martin L. Johnson reveals the evasive history of advertising films through the actions of individuals, corporate sponsors and producers, and government agencies and ......
  • ISBN-13: 9780252049897 (Hardback)
  • Publisher: UNIVERSITY OF ILLINOIS PRESS
    Imprint: UNIVERSITY OF ILLINOIS PRESS
  • Price:
    AUD $211.00
  • Stock: 0 in stock
  • Local release date: 15/03/2027
  • Availability: Book will be despatched upon release.
  • Categories: Films, cinema [APF]Advertising [KJSA]Media, information & communication industries [KNT]
9780252089558 Academic Inspection Copy
  • Commercial Cinema

  • The History of the Advertising Film in the United States
  • Film audiences resisted blatant ads since cinema's earliest days. The advertising film arose as a movie that masqueraded as entertainment or instruction to achieve its goals. Martin L. Johnson reveals the evasive history of advertising films through the actions of individuals, corporate sponsors and producers, and government agencies and ......
  • ISBN-13: 9780252089558 (Paperback)
  • Publisher: UNIVERSITY OF ILLINOIS PRESS
    Imprint: UNIVERSITY OF ILLINOIS PRESS
  • Price:
    AUD $57.99
  • Stock: 0 in stock
  • Local release date: 15/03/2027
  • Availability: Book will be despatched upon release.
  • Categories: Films, cinema [APF]Advertising [KJSA]Media, information & communication industries [KNT]
9780814351871 Academic Inspection Copy
9780814351888 Academic Inspection Copy
9780814352915 Academic Inspection Copy
9780814352922 Academic Inspection Copy
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