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9781503640399 Academic Inspection Copy
  • Freemium

  • How Zoom, HubSpot, Atlassian, and Other Top Companies Use Product-Led Growth ... for Low-Cost Customer Acquisition and Expansion
  • Competing in tech today requires an understanding of "product-led growth" Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the 3-step "Freemium" product strategy: (1) instead of hiring an expensive sales force, give away software for free; (2) let happy users tell others; (3) offer a ......
  • ISBN-13: 9781503640399 (Hardback)
  • Publisher: STANFORD UNIVERSITY PRESS
    Imprint: STANFORD UNIVERSITY PRESS
  • Price:
    AUD $80.99
  • Stock: 2 in stock
  • Local release date: 29/11/2025
  • Availability: Order will be despatched as soon as possible.
  • Categories: Business strategy [KJC]Entrepreneurship [KJH]Information technology industries [KNTX]
9781637428863 Academic Inspection Copy
  • Digital Wisdom

  • Leading Transformation with the Sophia Factor
  • In an age of relentless technical change and disruption, is your organization struggling to adapt and stay relevant? True transformation demands more than technology; it requires wisdom. Digital Wisdom: Leading Transformation with the Sophia Factor introduces a revolutionary framework that blends ancient philosophical insights with cutting-edge ......
  • ISBN-13: 9781637428863 (Paperback)
  • Publisher: BUSINESS EXPERT PRESS
    Imprint: BUSINESS EXPERT PRESS
  • Price:
    AUD $80.99
  • Stock: 3 in stock
  • Local release date: 29/01/2026
  • Availability: Order will be despatched as soon as possible.
  • Categories: Business strategy [KJC]Organizational theory & behaviour [KJU]Information technology industries [KNTX]
9781612499161 Academic Inspection Copy
  • Methods of IT Project Management

  • Designed for graduate, advanced undergraduate, and practitioner project management courses with an information technology focus, Methods of IT Project Management is designed around the Project Management Body of Knowledge (PMBOK), incorporating material from the latest seventh edition while still maintaining the book's process approach. The text ......
  • ISBN-13: 9781612499161 (Hardback)
  • Publisher: PURDUE UNIVERSITY PRESS
    Imprint: PURDUE UNIVERSITY PRESS
  • Price:
    AUD $323.00
  • Stock: 0 in stock
  • Local release date: 14/12/2025
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Information technology industries [KNTX]
  • Confident Contractor

  • Thriving in IT Contracting and beyond
  • Fed up with jumping through someone else's IT hoops at work? Ready to take the leap and be your own boss? Confident Contractor is the one-stop guide for setting out on your own. Backed up by two decades of IT contracting experience, this book provides practical guidance and actionable strategies for managing the day-to-day reality of ......
  • ISBN-13: 9781781338759 (Paperback)
  • Publisher: RETHINK PRESS
    Imprint: RETHINK PRESS
  • Price:
    AUD $43.99
  • Stock: 18 in stock
  • Local release date: 01/11/2024
  • Availability: Order will be despatched as soon as possible.
  • Categories: Information technology industries [KNTX]
9781637425732 Academic Inspection Copy
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