Proven Principles For Aspiring CEOs Based On Over Twenty Years Of Experience
So You Want to Be the CEO is a practical, insightful guide for aspiring CEOs. Based on over 20 years’ experience, it offers a five-stage model, real-world strategies, and self-awareness tools to help readers lead themselves, their teams and enterprises with clarity, confidence and impact.
Big brands are the gods of today's world, and the algorithm is their gospel. What makes the cult marketing vortex so attractive to otherwise smart people, and how does online manipulation render us victim to the dangerous whims of digital companies, corporations, and conglomerates? Hoodwinked reveals the new world of digital marketing where ......
Discover the history of the iconic swoosh. This remarkable journey unveils the evolution of a brand that has not only transformed the sports industry but has also shaped popular culture across the globe. Founded in 1964 by Bill Bowerman and Phil Knight as "Blue Ribbon Sports," Nike grew from selling running shoes out of the back of a car ......
A practical philosophy to revolutionise your business and delight your customers
It's time to put the 'marketing' back into email marketing. Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Fully updated, this second edition of Holistic Email Marketing is a reliable source of up-to-date, practical ......
This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.
Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.
Managing the employee life cycle - Hire, Manage, Well Being & Exit
The barrier to start a business is at its lowest but the task to start, build and run one is as difficult as it has ever been. There are legal challenges to be faced within employment law; there’s the cost of hiring and managing employees, whilst trying to avoid and prevent sexual harassment, bullying and terminations - to name just a few.
Attract, Convert and Serve High-Paying Clients On Your Terms
Casey Stanton's brilliant new ebook, The Fractional CMO: Attract, Convert and Serve High-Paying Clients on Your Terms gives you a roadmap for building a Fractional CMO practice that can generate $500,000 a year or more, for less than 40 hours work per week. After building in a...
