The success of the relationship between financial adviser and client hinges on your ability to build meaningful connections. Being a financial adviser goes beyond conveying financial knowledge. Leveraging the power of emotional intelligence ensures you are better able to relate and respond to your clients, allowing you to unlock higher ......
What is brand, and how are brand built? Brand Warfare offers unconventional answers to these questions. Julian Kynaston's no-holds-barred, fast-paced account of how he launched and grew Propaganda into one of the UK's most successful brand consultancies provides inspirational insights into the emergence of a unique brand talent. From ......
What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics ......
Unlocking commercial potential in technical experts
Technical experts are key to driving business growth and customer improvement ideas - but their commercial value is under-utilised. Customer Improvement Selling provides a clear rationale and practical strategies for unlocking commercial potential of technical experts who are not currently employed in sales roles. It offers insights from ......
The nine-step system to generate consistent, predictable sales and scale your service business
ARE YOU TIRED OF THE UPS AND DOWNS OF RUNNING A SERVICE BUSINESS? DO YOU DREAM OF A STEADY STREAM OF CLIENTS BUT FIND YOURSELF STUCK IN A CYCLE OF FEAST OR FAMINE? Leads Machine is the ultimate guide to building automated sales systems that capture and nurture leads to generate consistent, predictable sales. Designed for business owners who ......
Activate your employee ambassadors on LinkedIn (TM) to enhance branding, boost sales and attract top talent
Harness the power of employee influence and create enthusiastic brand advocates. Well-supported Employee Ambassadors on LinkedIn (TM) are powerful allies who can help your organisation attract new clients and fresh talent. This book is your one-stop guide to setting up a successful Employee Ambassador project on LinkedIn (TM) in just 10 ......
Undergraduate and graduate students who need a comprehensive understanding of the principles and practices of sport marketing; reference for sport management researchers and practitioners.
Learn how to use the same online marketing tactics and strategies that major corporations use - for a fraction of the cost! Large companies have big budgets for online marketing. But what's the difference between a GBP 100,000 campaign and a GBP 1,000 campaign? Surprisingly, not much! This book teaches small-business operators how to achieve ......
Driving Improvement, Customer Satisfaction, and Growth
Fix what is broken, elevate what works, and lead in after-sales! After-sales Excellence: Driving Improvement, Customer Satisfaction, and Growth is the essential guide for anyone navigating this highly competitive world. Drawing on over 40 years of hands-on experience as an employee, senior business leader and consultant, the author delivers a ......
