This accessible, comprehensive yet remarkably concise textbook is designed to help students and researchers in business and management with their research project. It covers key qualitative research methods, data collection techniques and explores how to analyse qualitative data, before providing invaluable advice on how to write up your research ......
Starting with the basics and fully grounded in the context of actually doing research, this practical book is the perfect companion as students tackle a business research project head on for the first time. Guiding readers through the research process in author David E. Gray's approachable style, the book helps them build their understanding and develop the skills they need to establish good practice when planning and doing research in the business world. This second edition offers: * A key focus on employability, highlighting the value of research beyond academia and helping students develop their transferable skills for the workplace * A new chapter on digital methods that shows them how to design and conduct digital business research in an ethical way * Fully integrated online resources in every chapter, including introduction videos from David, handy top tip videos and case studies that bring methods to life Supporting students at every stage of their research project and showcasing examples and case studies from across the global business landscape, including HR, marketing, organization studies and tourism and leisure, this book helps them successfully and confidently apply their methods knowledge and excel in their research projects. David E. Gray was Professor of Leadership and Organisational Behaviour at the University of Greenwich.
The Third Edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach. The authors use their teaching experience to communicate the fundamentals of PLS-SEM with limited emphasis on equations and and symbols, relying on straightforward language instead.
For millions, a major component of the American dream is to start one's own company and, ultimately, to become one's own boss. The question is--just how exactly does one do that? Every successful entrepreneur has their own story to tell. But the story in Dare to Become is especially intriguing and uplifting because Julie Gareleck didn't have ......
Scrum in easy steps provides an introduction to Scrum, then steps through how a team gets going on a project and how they sustain performance and continually improve. It explores the three core roles in a Scrum team and how they work together effectively and covers how a team works with others outside the team (an area most books on Scrum ......
This accessible guide takes you through the process of designing, conducting and writing up a research project using case study methods. In his characteristic warm and friendly style, Gary Thomas covers each step at a confidence-building pace, helping you to get to grips with the theory and practice of doing a case study. Focusing on vital issues like validity, reliability and quality in research, the author helps you ensure your research is rigorous and methodologically sound. This third edition: * Offers an expanded discussion of key ethical issues in case study research * Provides up to date information about using social media in research * Presents a new navigation tool to help you plan your case study project * Enables you to develop the skills you need to become a critical and reflexive researcher Covering international examples of case study in practice and accompanied by downloadable checklists and templates, this book is the perfect companion to help you successfully complete a case study.
Written specifically for information systems (IS) and computing students and providing everything they need to know about executing a research project, this best-selling textbook introduces key quantitative and qualitative research methods, makes sense of underlying philosophies, and helps readers navigate and assess existing academic papers. Packed with examples from the IS and computing disciplines, definitions, evaluation guides and further reading suggestions, this fully updated second edition of Research Information Systems and Computing supports students of all levels in bridging the gap between theory and practice.
The truth is, being a yoga business owner isn't easy. But it is absolutely possible to succeed when you have access to the tools and techniques for success used by close to 1,000 yoga teachers and studio owners who built their successful yoga businesses from the ground up. Your Yoga Business gives you the chance to learn exactly what it takes to ......
Using real-world case studies and using collaborative mapping and data from primary and secondary research, the authors introduce procedures in knowledge mapping, helping students to objectively quantify their knowledge of situations and develop more useful knowledge to support and enact positive change in the world.
