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Business & the environment, 'Green' approaches [KJJ]
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9781071895351 Academic Inspection Copy
9781637427125 Academic Inspection Copy
9781574419092 Academic Inspection Copy
9781529604450 Academic Inspection Copy
  • Business Ethics

  • The Sustainable and Responsible Way
  • Business Ethics: The Sustainable and Responsible Way provides a fresh, contemporary, and hands-on approach to business ethics, emphasizing practical skills. This practical approach is supported through a rich array of short and long case studies from across the globe, including countries such as the UK, Australia, the US, India, China, Nigeria and Ghana. Cases feature companies such as Patagonia, the Aravind Eye Clinic, Merck and LEGO and examine topics such as the gig economy, fast fashion, electric vehicles, artificial intelligence, and space exploration. Accompanying questions also encourage reflection and the skills needed to apply theory to real-life scenarios. This textbook is suitable for undergraduate and postgraduate students of business ethics, as well as those studying business and society, corporate social responsibility, sustainability, and responsible management. Online resources include PowerPoint slides and a Teaching Guide. Dr Sunil G. Savur is a Business Ethics lecturer and researcher at the University of South Australia, Adelaide.
  • ISBN-13: 9781529604450 (Hardback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS LTD
  • Price:
    AUD $312.00
  • Stock: 0 in stock
  • Local release date: 07/02/2024
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Business ethics & social responsibility [KJG]Business & the environment, 'Green' approaches [KJJ]
9781637424131 Academic Inspection Copy
9781637421819 Academic Inspection Copy
9781637421475 Academic Inspection Copy
9781526494634 Academic Inspection Copy
  • Sustainable Marketing

  • A Holistic Approach
  • Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sustainability practices that benefit companies, stakeholders and society. With an issue-based approach that dissects the interplay between marketing and society, the author encourages readers to critically engage with the changing nature of markets; how companies can adapt to sustainability guidelines and environmental threats while still remaining profitable in today's global market. Using a range of examples including Costco, Juul, Facebook, Patagonia and Bitcoin, Peterson highlights the importance of social issues facing businesses today such as poverty alleviation, the drive towards more 'green' living, corporate social responsibility within firms and political pressures such as emissions guidelines and reducing the global carbon footprint. The Mavericks Who Made It feature also highlights key entrepreneurs throughout history, their key successes and their impact on sustainable marketing.
  • ISBN-13: 9781526494634 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS LTD
  • Price:
    AUD $146.00
  • Stock: 0 in stock
  • Local release date: 19/05/2021
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Business & the environment, 'Green' approaches [KJJ]Sales & marketing [KJS]
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