Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sustainability practices that benefit companies, stakeholders and society. With an issue-based approach that dissects the interplay between marketing and society, the author encourages readers to critically engage with the changing nature of markets; how companies can adapt to sustainability guidelines and environmental threats while still remaining profitable in today's global market. Using a range of examples including Costco, Juul, Facebook, Patagonia and Bitcoin, Peterson highlights the importance of social issues facing businesses today such as poverty alleviation, the drive towards more 'green' living, corporate social responsibility within firms and political pressures such as emissions guidelines and reducing the global carbon footprint. The Mavericks Who Made It feature also highlights key entrepreneurs throughout history, their key successes and their impact on sustainable marketing.
Strategic Corporate Social Responsibility: Sustainable Value Creation (Sixth Edition) redefines corporate social responsibility (CSR) as being central to the value-creating purpose of the firm. Based on a theory of empowered stakeholders, this bestselling text argues that the responsibility of a corporation is to create value, broadly defined.
50 Innovation Strategies for Sustainability and Value Creation
Many companies today are turning to sustainable business models in order to maximize success while utilizing environmentally friendly practices. This book offers the most comprehensive list of patterns of sustainable business models ever written and presents an accessible approach to design models from scratch. The 45 patterns of sustainable ......
Asia's role in the global sustainability transition is too big to ignore-and too complex to oversimplify. Navigating Sustainability in Asia is a practical playbook for business leaders, investors and policymakers who want to understand how sustainability is reshaping Asia's economies. Combining on-the-ground insight with practical tools, it ......
Green Technology Industry Market Research, Statistics, Trends and Leading Companies
Plunkett's GreenTech market research includes an analysis of trends and markets, industry statistics, globalization and investment, including venture capital. Includes profiles of the 225 leading companies. Covers green initiatives in sectors ranging from real estate to consumer products to transportation and energy, along with technologies, ......
Solar Power, Wind Power & Renewable Energy Industry Market Research, Statistics, Trends and Leading Companies
There are few industry sectors in the world today with more potential than renewable energy. Clean, green and renewable energy technologies are receiving immense emphasis from investors, environmentalists, governments and major corporations. A wide variety of technologies are being researched, developed and implemented on a global basis, from ......
Investing in Resilient and Low-Carbon Urbanization
This report estimates the costs of key resilient and low-carbon urban investments in all low- and middle-income countries up to 2050. It discusses how cities can reduce the cost of these investments through efficient investment, and explores which sources of funding and finance are suited to which types of urban investments.
Key Findings: A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Green Technology Industry. Gain vital insights that can help shape strategy for business development, product development and investments. Key Features: Business trends analysis ......
Leveraging Information Governance to Boost Sustainability offers a comprehensive exploration of Environmental, Social, and Governance (ESG) frameworks through the lenses of people, process, and technology.Delving into the intricacies of strategic alignment, management principles, and risk management, the book emphasizes the vital connection ......
