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9781526402332 Academic Inspection Copy
  • The Predictive Postcode

  • The Geodemographic Classification of British Society
  • It is not lost on commercial organisations that where we live colours how we view ourselves and others. That is why so many now place us into social groups on the basis of the type of postcode in which we live. Social scientists call this practice "commercial sociology". Richard Webber originated Acorn and Mosaic, the two most successful geodemographic classifications. Roger Burrows is a critical interdisciplinary social scientist. Together they chart the origins of this practice and explain the challenges it poses to long-established social scientific beliefs such as: the role of the questionnaire in an era of "big data" the primacy of theory the relationship between qualitative and quantitative modes of understanding the relevance of visual clues to lay understanding. To help readers evaluate the validity of this form of classification, the book assesses how well geodemographic categories track the emergence of new types of residential neighbourhood and subject a number of key contemporary issues to geodemographic modes of analysis.
  • ISBN-13: 9781526402332 (Hardback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS LTD
  • Price:
    AUD $322.00
  • Stock: 0 in stock
  • Local release date: 22/03/2018
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Bibliographic & subject control [GLK]Social research & statistics [JHBC]Population & demography [JHBD]Human geography [RGC]Data capture & analysis [UNC]United Kingdom, Great Britain [1DBK]
9781526402349 Academic Inspection Copy
  • The Predictive Postcode

  • The Geodemographic Classification of British Society
  • It is not lost on commercial organisations that where we live colours how we view ourselves and others. That is why so many now place us into social groups on the basis of the type of postcode in which we live. Social scientists call this practice "commercial sociology". Richard Webber originated Acorn and Mosaic, the two most successful geodemographic classifications. Roger Burrows is a critical interdisciplinary social scientist. Together they chart the origins of this practice and explain the challenges it poses to long-established social scientific beliefs such as: the role of the questionnaire in an era of "big data" the primacy of theory the relationship between qualitative and quantitative modes of understanding the relevance of visual clues to lay understanding. To help readers evaluate the validity of this form of classification, the book assesses how well geodemographic categories track the emergence of new types of residential neighbourhood and subject a number of key contemporary issues to geodemographic modes of analysis.
  • ISBN-13: 9781526402349 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS LTD
  • Price:
    AUD $109.00
  • Stock: 0 in stock
  • Local release date: 20/03/2018
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Bibliographic & subject control [GLK]Social research & statistics [JHBC]Population & demography [JHBD]Human geography [RGC]Data capture & analysis [UNC]United Kingdom, Great Britain [1DBK]
9781591479260 Academic Inspection Copy
  • Thesaurus of Psychological Index Terms (R)

  • With a variety of concepts and vocabulary used in the psychological literature, search and retrieval of records about specific concepts is virtually impossible without the controlled vocabulary of a thesaurus. This controlled vocabulary provides a way of structuring matter in a way that is consistent among users.
  • ISBN-13: 9781591479260 (Hardback)
  • Publisher: AMERICAN PSYCHOLOGICAL ASSOCIATION
    Imprint: AMERICAN PSYCHOLOGICAL ASSOCIATION
  • Price:
    AUD $260.00
  • Stock: 0 in stock
  • Local release date: 14/01/2008
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Bibliographic & subject control [GLK]Psychology [JM]
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