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Author: Thomas M. Holbrook View as:     Display per page

Page 1 of 1 (3 items)
9781071929421 Academic Inspection Copy
9780803973459 Academic Inspection Copy
  • Do Campaigns Matter?

  • Combining actual election results and empiri cal evidence with data on additional factors such as media c overage, Thomas M. Holbrook develops a model for testing cam paigns, and proves how campaigns play a key role in shaping public opinion. '
  • ISBN-13: 9780803973459 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $369.00
  • Stock: 0 in stock
  • Local release date: 05/03/2004
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Public opinion & polls [JPVK]Political campaigning & advertising [JPVL]
9780803973442 Academic Inspection Copy
  • Do Campaigns Matter?

  • A thorough examination of the impact of campaign politics on presidential elections in the United States is presented in this book. Using actual election results and empirical evidence, the author also incorporates data on additional factors such as media coverage, the impact of nominating conventions on public opinion, presidential debates, and other events such as staff shake-ups, endorsements and scandals. In so doing, Holbrook develops a model for testing campaigns and proves how campaigns play a key role in shaping public opinion and, ultimately, influencing outcomes.
  • ISBN-13: 9780803973442 (Hardback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $533.00
  • Stock: 0 in stock
  • Local release date: 18/06/1996
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Public opinion & polls [JPVK]Political campaigning & advertising [JPVL]
Page 1 of 1 (3 items)