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9781557535856 Academic Inspection Copy
  • Tuning into Mom

  • Understanding America's Most Powerful Consumer
  • American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer ......
  • ISBN-13: 9781557535856 (Hardback)
  • Publisher: PURDUE UNIVERSITY PRESS
    Imprint: PURDUE UNIVERSITY PRESS
  • Price:
    AUD $69.99
  • Stock: 0 in stock
  • Local release date: 28/01/2012
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Consumerism [JFFT]Market research [KJSM]USA [1KBB]
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