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Author: Susannah Hart View as:     Display per page

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9780814755990 Academic Inspection Copy
  • Brands

  • The New Wealth Creators
  • Surveys all aspects of branding, from new brand development to brand management, from trademark protection to the role of advertising and design. Looking at the increasingly crucial role that brands have come to play in the international marketplace, 20 contributions address questions such as how l
  • ISBN-13: 9780814755990 (Hardback)
  • Publisher: NEW YORK UNIVERSITY PRESS
    Imprint: NEW YORK UNIVERSITY PRESS
  • Price:
    AUD $193.00
  • Stock: 0 in stock
  • Local release date: 01/12/1997
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing [KJS]
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