This work brings together the range of theoretical issues which underpin social psychology together with social experience. Topics focused on include: "psychology and science"; descriptive and social theories; and the social and political uses and abuses of social psychology. The student is also introduced to the questions surrounding social ......
This much-anticipated Second Edition presents an informative and accessible account of survey research. It guides the reader through the main theoretical and practical aspects of the subject and illustrates the application of survey methods through examples. Thoroughly revised and updated, it presents: Concise and analytic coverage of multivariate analysis techniques A new chapter giving theoretical and practical advice on the stages involved in constructing scales to measure attitude or personality An account of using materials on the internet Concise introductions and summaries to all chapters This book will prove to be equally useful for students conducting small research projects in the social sciences or related professional/applied areas, researchers planning systematic data collection for applied purposes and policy makers who want to understand and analyse the research with whose conclusions they are presented.
This much-anticipated Second Edition presents an informative and accessible account of survey research. It guides the reader through the main theoretical and practical aspects of the subject and illustrates the application of survey methods through examples. Thoroughly revised and updated, it presents: Concise and analytic coverage of multivariate analysis techniques A new chapter giving theoretical and practical advice on the stages involved in constructing scales to measure attitude or personality An account of using materials on the internet Concise introductions and summaries to all chapters This book will prove to be equally useful for students conducting small research projects in the social sciences or related professional/applied areas, researchers planning systematic data collection for applied purposes and policy makers who want to understand and analyse the research with whose conclusions they are presented.
In simple and non-technical terms, the Second Edition of Data Collection and Analysis illustrates a wide range of techniques and approaches used in social research projects. Always accessible and engaging, this comprehensive text covers both quantitative and qualitative approaches to data collection and analysis in social research, considering ......
In simple and non-technical terms, the Second Edition of Data Collection and Analysis illustrates a wide range of techniques and approaches used in social research projects. Always accessible and engaging, this comprehensive text covers both quantitative and qualitative approaches to data collection and analysis in social research, considering ......
