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Author: Ritu Srivastava View as:     Display per page

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9781637424308 Academic Inspection Copy
  • Marketing of Consumer Financial Products

  • Insights From Service Marketing
  • This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience.Marketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service ......
  • ISBN-13: 9781637424308 (Paperback)
  • Publisher: BUSINESS EXPERT PRESS
    Imprint: BUSINESS EXPERT PRESS
  • Price:
    AUD $66.99
  • Stock: 0 in stock
  • Local release date: 22/05/2023
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Finance [KFF]Market research [KJSM]Customer services [KJSU]
Page 1 of 1 (1 items)