Contact us on (02) 8445 2300
For all customer service and order enquiries
Filter by
Keyword
Release Date
Availability

Author: Regina M. Luttrell View as:     Display per page

Page 1 of 1 (2 items)
9781544385587 Academic Inspection Copy
  • Public Relations Campaigns

  • An Integrated Approach
  • With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns.
  • ISBN-13: 9781544385587 (Paperback)
  • Publisher: SAGE PUBLICATIONS INC
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $369.00
  • Stock: 0 in stock
  • Local release date: 07/06/2021
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Public relations [KJSP]
9781506329055 Academic Inspection Copy
  • The PR Agency Handbook

  • Introducing the reader to the real-world issues of working in a PR agency, The PR Agency Handbook gives a hands-on introduction to the challenges and best practices of working in the industry. The authors include practical, strategic examples to provide a fundamental understanding of the different agency components and an appreciation for how agency work can have a positive impact on organizations. Throughout the text, many of the sub-fields of integrated communication practice are discussed including traditional public relations and corporate communication, marketing, social media, creative production, web and user experience design and search engine optimization.
  • ISBN-13: 9781506329055 (Paperback)
  • Publisher: SAGE PUBLICATIONS INC
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $233.00
  • Stock: 0 in stock
  • Local release date: 24/09/2018
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Communication studies [GTC]Public relations [KJSP]
Page 1 of 1 (2 items)