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9781680537253 Academic Inspection Copy
  • Marketing Case Studies

  • Linking Theory to Practice
  • Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and more. It offers an academic reference to marketing ......
  • ISBN-13: 9781680537253 (Hardback)
  • Publisher: ACADEMICA PRESS
    Imprint: ACADEMICA PRESS
  • Price:
    AUD $369.00
  • Stock: 0 in stock
  • Local release date: 29/06/2023
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: International business [KJK]Sales & marketing management [KJMV7]Sales & marketing [KJS]
Page 1 of 1 (1 items)