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Author: Peter Beharrell View as:     Display per page

Page 1 of 1 (2 items)
9780803977037 Academic Inspection Copy
  • The Circuit of Mass Communication

  • Media Strategies, Representation and Audience Reception in the AIDS Crisis
  • This work examines the process of interaction between the media and the social world. Using detailed analysis of the struggle over representation during the AIDS crisis, the four authors reveal the power of the media to influence public opinion, and the complex interaction between coverage and audience responses. They examine: the promotional strategies of interest groups; the production of media coverage; the meanings promoted by the media; and the impact on policy, culture and society.
  • ISBN-13: 9780803977037 (Paperback)
  • Publisher: SAGE PUBLICATIONS LTD
    Imprint: SAGE PUBLICATIONS LTD
  • Price:
    AUD $161.00
  • Stock: 0 in stock
  • Local release date: 15/07/2008
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Media studies [JFD]Sociology & anthropology [JH]
9780803977020 Academic Inspection Copy
  • The Circuit of Mass Communication

  • Media Strategies, Representation and Audience Reception in the AIDS Crisis
  • This work examines the process of interaction between the media and the social world. Using detailed analysis of the struggle over representation during the AIDS crisis, the four authors reveal the power of the media to influence public opinion, and the complex interaction between coverage and audience responses. They examine: the promotional strategies of interest groups; the production of media coverage; the meanings promoted by the media; and the impact on policy, culture and society.
  • ISBN-13: 9780803977020 (Hardback)
  • Publisher: SAGE PUBLICATIONS LTD
    Imprint: SAGE PUBLICATIONS LTD
  • Price:
    AUD $418.00
  • Stock: 0 in stock
  • Local release date: 13/05/1998
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Media studies [JFD]Sociology & anthropology [JH]
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