Looking to use NVivo in your qualitative research? With easy-to-use instructions and screenshots for both Windows and Mac users, this book first covers the basics of coding in NVivo before helping you extend your knowledge and confidence using the software. But this is more than just a 'how to' software manual. Each chapter offers rich, methodological discussions that interweave qualitative thinking with technology, enabling you to develop a sophisticated research practice. Starting with how to navigate the software before moving on to different types of data you might use - such as text, images, and social media data - and how to code and visualise that data, each chapter helps you develop your skill in using NVivo to support effective qualitative analysis. The book also: Helps you understand why and when to use NVivo tools and how to combine them creatively; Includes a new chapter on visualising and reporting on your data using NVivo; Provides practical support for using NVivo 14, including fully updated screenshots, click-by-click instructions, screencast videos, and datasets for you to try what you've learned. Designed for anyone who wants to use NVivo in their research, this book is the go-to for conducting robust qualitative data analysis.
Looking to use NVivo in your qualitative research? With easy-to-use instructions and screenshots for both Windows and Mac users, this book first covers the basics of coding in NVivo before helping you extend your knowledge and confidence using the software. But this is more than just a 'how to' software manual. Each chapter offers rich, methodological discussions that interweave qualitative thinking with technology, enabling you to develop a sophisticated research practice. Starting with how to navigate the software before moving on to different types of data you might use - such as text, images, and social media data - and how to code and visualise that data, each chapter helps you develop your skill in using NVivo to support effective qualitative analysis. The book also: Helps you understand why and when to use NVivo tools and how to combine them creatively; Includes a new chapter on visualising and reporting on your data using NVivo; Provides practical support for using NVivo 14, including fully updated screenshots, click-by-click instructions, screencast videos, and datasets for you to try what you've learned. Designed for anyone who wants to use NVivo in their research, this book is the go-to for conducting robust qualitative data analysis.
Balancing theoretical foundations with practical strategies, this book helps you develop an approach to your qualitative data analysis that is both systematic and insightful.
Balancing theoretical foundations with practical strategies, this book helps you develop an approach to your qualitative data analysis that is both systematic and insightful.
Engaging and accessible, this book offers students a complete guide to using NVivo for qualitative data analysis. Drawing on their wealth of expertise, the authors offer detailed, practical advice that relates to students' own experience and research projects. Packed with real-world examples and case studies, the book supports students through every stage of qualitative data analysis. The Third Edition: Contains fully integrated instructions for using NVivo on both Mac and PC, with screenshots and click-by-click guidance. Seamlessly interweaves theory and practice in easy-to-follow steps. Empowers students to develop their critical thinking. Accompanied by video tutorials for both Mac and PC, web links and a host of other helpful online resources, this step-by-step book removes students' anxiety about tackling data analysis. Whether for advanced researchers or those approaching the task for the first time, this clear, yet comprehensive guide is the perfect companion for anyone doing qualitative data analysis with NVivo.
Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project. The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout. The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results. Suitable for business and management students and researchers undertaking their own mixed methods research.
Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project. The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout. The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results. Suitable for business and management students and researchers undertaking their own mixed methods research.
Integrating Analyses in Mixed Methods Research goes beyond mixed methods research design and data collection, providing a pragmatic discussion of the challenges of effectively integrating data to facilitate a more comprehensive and rigorous level of analysis. Showcasing a range of strategies for integrating different sources and forms of data as well as different approaches in analysis, it helps you plan, conduct, and disseminate complex analyses with confidence. Key techniques include: Building an integrative framework Analysing sequential, complementary and comparative data Identifying patterns and contrasts in linked data Categorizing, counting, and blending mixed data Managing dissonance and divergence Transforming analysis into warranted assertions With clear steps that can be tailored to any project, this book is perfect for students and researchers undertaking their own mixed methods research.
Integrating Analyses in Mixed Methods Research goes beyond mixed methods research design and data collection, providing a pragmatic discussion of the challenges of effectively integrating data to facilitate a more comprehensive and rigorous level of analysis. Showcasing a range of strategies for integrating different sources and forms of data as well as different approaches in analysis, it helps you plan, conduct, and disseminate complex analyses with confidence. Key techniques include: Building an integrative framework Analysing sequential, complementary and comparative data Identifying patterns and contrasts in linked data Categorizing, counting, and blending mixed data Managing dissonance and divergence Transforming analysis into warranted assertions With clear steps that can be tailored to any project, this book is perfect for students and researchers undertaking their own mixed methods research.
