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9781637428726 Academic Inspection Copy
  • The Dawn of Swatch

  • Timeless Strategies in Business, Marketing, and Entrepreneurship
  • The Dawn of Swatch tells the remarkable story of how a simple plastic watch didn't just save the Swiss watch industry-it reshaped how we think about branding, innovation, and disruption. In the 1980s, as Swiss watchmakers lost ground to Japanese quartz technology, Swatch broke every rule: bold, affordable, fashion-forward, and marketed with ......
  • ISBN-13: 9781637428726 (Paperback)
  • Publisher: BUSINESS EXPERT PRESS
    Imprint: BUSINESS EXPERT PRESS
  • Price:
    AUD $73.99
  • Stock: 0 in stock
  • Local release date: 30/12/2025
  • Availability: Book will be despatched upon release.
  • Categories: Sales & marketing [KJS]
Page 1 of 1 (1 items)