The SAGE Handbook of Propaganda unpacks the ever-present and exciting topic of propaganda to explain how it invades the human psyche, in what ways it does so, and in what contexts.
Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: - Short chapter introduction and learning summaries - Discussion questions to share in the classroom - Annotated suggestions for further reading - Lists of key terms to consider This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses. Dr Robert P. Ormrod, University of Aarhus, Denmark Dr Stephan C. Henneberg, University of Manchester Professor Nicholas J. O'Shaughnessy, Queen Mary, University of London
Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: - Short chapter introduction and learning summaries - Discussion questions to share in the classroom - Annotated suggestions for further reading - Lists of key terms to consider This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses. Dr Robert P. Ormrod, University of Aarhus, Denmark Dr Stephan C. Henneberg, University of Manchester Professor Nicholas J. O'Shaughnessy, Queen Mary, University of London
A comprehensive major work on the topic of propaganda studies is required now more than ever. Not least because in the age of the 'War on Terror', we've witnessed terrorist bombings - suicide and otherwise - all over the world, which are often later accompanied by, and frequently preceded by, the use of propaganda to enhance the feeling of terror amongst the target population. Furthermore, propaganda is particularly important to study in this day and age because - despite its use over millennia - it is still poorly defined and understood. This timely four-volume set brings much needed clarity and context to the subject, leading the reader through its historic origins, its military uses, and the modern means by which it is manifested. Specifically - through a carefully selected collection of seminal and influential articles - the editors seek to demystify the topic of propaganda and explain how it works on the human psyche. Framed by an introduction written by two of the field's leading voices, this set is organised to provide the reader with a solid and detailed grounding in all aspects of the subject, past and present: Volume One: Historical Origins, Definitions and the Changing Nature of Propaganda Volume Two: The Psychological and Sociological Underpinnings of Propaganda Volume Three: Propaganda in Military and Terrorism Contexts Volume Four: Advances and Contemporary Issues in Propaganda Studies
