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Author: Natalie T. Wood View as:     Display per page

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9781637424148 Academic Inspection Copy
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  • Building Social Media Word of Mouth
  • The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a ......
  • ISBN-13: 9781637424148 (Paperback)
  • Publisher: BUSINESS EXPERT PRESS
    Imprint: BUSINESS EXPERT PRESS
  • Price:
    AUD $80.99
  • Stock: 0 in stock
  • Local release date: 30/03/2023
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: E-commerce: business aspects [KJE]Market research [KJSM]Computer networking & communications [UT]
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