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Author: Michael Serazio View as:     Display per page

Page 1 of 1 (4 items)
9781503635487 Academic Inspection Copy
  • The Authenticity Industries

  • Keeping It "Real" in Media, Culture, and Politics
  • In recent decades, authenticity has become an American obsession. It animates thirty years' worth of reality TV programming and fuels the explosive virality of one hot social media app after another. It characterizes Donald Trump's willful disregard for political correctness (and proofreading) and inspires multinational corporations to stake ......
  • ISBN-13: 9781503635487 (Hardback)
  • Publisher: STANFORD UNIVERSITY PRESS
    Imprint: STANFORD UNIVERSITY PRESS
  • Price:
    AUD $69.99
  • Stock: 0 in stock
  • Local release date: 05/02/2024
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Film theory & criticism [APFA]Language [C]Communication studies [GTC]Media studies [JFD]
9781479887316 Academic Inspection Copy
9780814745472 Academic Inspection Copy
  • Your Ad Here

  • The Cool Sell of Guerrilla Marketing
  • Investigates the rise of guerrilla marketing as a way of understanding increasingly covert and interactive flows of commercial persuasion.
  • ISBN-13: 9780814745472 (Hardback)
  • Publisher: NEW YORK UNIVERSITY PRESS
    Imprint: NEW YORK UNIVERSITY PRESS
  • Price:
    AUD $171.00
  • Stock: 0 in stock
  • Local release date: 05/05/2013
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing [KJS]
9780814785904 Academic Inspection Copy
  • Your Ad Here

  • The Cool Sell of Guerrilla Marketing
  • Investigates the rise of guerrilla marketing as a way of understanding increasingly covert and interactive flows of commercial persuasion.
  • ISBN-13: 9780814785904 (Paperback)
  • Publisher: NEW YORK UNIVERSITY PRESS
    Imprint: NEW YORK UNIVERSITY PRESS
  • Price:
    AUD $62.99
  • Stock: 0 in stock
  • Local release date: 05/05/2013
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing [KJS]
Page 1 of 1 (4 items)