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Author: Matthew P. McAllister View as:     Display per page

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9780803953802 Academic Inspection Copy
  • The Commercialization of American Culture

  • New Advertising, Control and Democracy
  • Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to doctors' surgeries. The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent innovations in technique, and discusses the social and commercial implications of these developments.
  • ISBN-13: 9780803953802 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $233.00
  • Stock: 0 in stock
  • Local release date: 05/11/2003
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Cultural studies [JFC]Media studies [JFD]Anthropology [JHM]Advertising [KJSA]
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