At present, the picture of the ethnic media is an incomplete one: While there is significant material on the portrayal of ethnic minorities in the mainstream media (and on how these representations affect ethnic perceptions), there is very little material/research on how the media produced by ethnic communities, for ethnic communities affect (1) the perceptions of self and of the ethnic community and (2) how the production and consumption of ethnic media affects the character of the larger media landscape. Understanding Ethnic Media approaches the ethnic media from the consumers' point of view AND the producers' vantage point, as changes that occur in the ethnic community affect the media, and vice versa. This accessible textbook strives to bridge the gap between the consumer and the production-centered research as it examines the relationships (a) between the ethnic media available in particular markets and (b) between the ethnic and mainstream media.
This is the first book to provide a comprehensive review and analysis of how media produced by ethnic communities, and for ethnic communities, affect identity and perceived lines of division between "us" and "others," as well as how the production and consumption of ethnic media affect the character of the larger media and societal landscapes. Integrating key ethnic media studies with original research, this book makes a unique contribution by covering both consumers and producers of ethnic media, as well as the history of ethnic media, its role in ethnic communities, the effect of globalization, and the professional challenges faced by ethnic media journalists. A compelling discussion on the future of ethnic media concludes the book and points the way toward further research. Key Features: A fresh viewpoint: The book focuses on how and why ethnic and racial minorities produce and consume media for themselves-not just how they are represented in or by the media. An ecological approach: The authors explore the growth of ethnic media in different socio-political contexts and approach ethnic media from the vantage points of both the audience and the media organization. An international focus: Provides readers with comparative examples from around the world. A conceptual and practical focus: Conceptual content is relevant, timely, and connected to readers' lived experiences through real-world case studies. A student-friendly presentation: In each chapter, introductory bullet points identify the main concepts and issues, key terms are defined, student projects are suggested, and discussion questions are provided.
