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Author: Mary Ellen Gordon View as:     Display per page

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9781529796117 Academic Inspection Copy
  • Business Analytics

  • Combining data, analysis and judgement to inform decisions
  • This Business Analytics textbook takes a practical approach to how data and analytics can be used to help inform organisational decisions and actions.
  • ISBN-13: 9781529796117 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS
  • Price:
    AUD $117.00
  • Stock: 1 in stock
  • Local release date: 24/06/2023
  • Availability: Order will be despatched as soon as possible.
  • Categories: Business mathematics & systems [KJQ]
9781529796124 Academic Inspection Copy
  • Business Analytics

  • Combining data, analysis and judgement to inform decisions
  • This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data. Key features include: * Analytics in Practice vignettes show how data and analytics have been applied in real organisations * Video interviews with industry professionals bring examples to life * A running case study and accompanying dataset allow you to apply what you have learnt Suitable for undergraduate and postgraduate students studying business analytics. Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.
  • ISBN-13: 9781529796124 (Hardback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS LTD
  • Price:
    AUD $356.00
  • Stock: 0 in stock
  • Local release date: 24/06/2023
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Management decision making [KJMD]Business mathematics & systems [KJQ]
Page 1 of 1 (2 items)