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Author: Luke W. Capizzo View as:     Display per page

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9781071902011 Academic Inspection Copy
  • Public Relations Campaigns

  • An Integrated Approach
  • Public Relations Campaigns: An Integrated Approach introduces students to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools students will need when working in the industry.

  • ISBN-13: 9781071902011 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS
  • Price:
    AUD $508.00
  • Stock: 0 in stock
  • Local release date: 11/10/2025
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Public relations [KJSP]
9781506329055 Academic Inspection Copy
  • The PR Agency Handbook

  • Introducing the reader to the real-world issues of working in a PR agency, The PR Agency Handbook gives a hands-on introduction to the challenges and best practices of working in the industry. The authors include practical, strategic examples to provide a fundamental understanding of the different agency components and an appreciation for how agency work can have a positive impact on organizations. Throughout the text, many of the sub-fields of integrated communication practice are discussed including traditional public relations and corporate communication, marketing, social media, creative production, web and user experience design and search engine optimization.
  • ISBN-13: 9781506329055 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $233.00
  • Stock: 0 in stock
  • Local release date: 24/09/2018
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Communication studies [GTC]Public relations [KJSP]
Page 1 of 1 (2 items)