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Author: Linda E. Swayne View as:     Display per page

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9781412973823 Academic Inspection Copy
  • Encyclopedia of Sports Management and Marketing

  • This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
  • ISBN-13: 9781412973823 (Mixed media product)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $1842.00
  • Stock: 0 in stock
  • Local release date: 03/01/2012
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing [KJS]Sports management & facilities [WSBM]
9780761923275 Academic Inspection Copy
9780761923183 Academic Inspection Copy
  • Public Health Leadership and Management

  • Cases and Context
  • Public Health leadership and Management offers students the opportunity to develop and practice the skills needed to make difficult public health decisions. It presents fifteen public health case studies that address a wide array of challenging and complex public health issues. These case studies attempt to vicariously place the reader into a ......
  • ISBN-13: 9780761923183 (Hardback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $533.00
  • Stock: 0 in stock
  • Local release date: 21/09/2001
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Health systems & services [MBP]
Page 1 of 1 (3 items)