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Author: Kenneth E. Clow View as:     Display per page

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9781412996037 Academic Inspection Copy
  • Cases in Marketing Management

  • This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their SAGE textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases. A password-protected Instructor Teaching Site at www.sagepub.com/clowcmm includes teaching notes for all the cases, along with suggested answers to the end-of-case questions.
  • ISBN-13: 9781412996037 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $316.00
  • Stock: 0 in stock
  • Local release date: 28/03/2011
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing management [KJMV7]
Page 1 of 1 (1 items)