In Political Communication in American Campaigns, Joseph S. Tuman provides a comprehensive, clear, and accessible treatment of American campaign rhetoric and argues that modern elections are not really about contests between candidates or political parties; rather, they are more about the competing messages each player in the political process must present to persuade and reach voters.. This book's triangulated approach to political communication includes (1) all forms of campaign speech and oratory; (2) the rhetorical dimensions of campaign debates; and (3) candidate/campaign interaction with mass media. Key Features Allows readers to deconstruct and understand how and why speeches affect voters: Offers methods for understanding how political speeches are constructed and targeted, as well as how to apply these methodologies to a variety of campaign oratories. Provides a comprehensive and entertaining explanation of the history of campaign debates in the United States: A historical description of the evolution of political campaign helps situate modern debates within the context of specific mass media strategies and tactics employed by campaigns. Reflects how changes in mass media have now influenced how campaigns communicate messages to voters: Explores the relationship between campaigns and mass media, with an emphasis on paid and free media, and addresses the contemporary intersection of campaign Web sites and blogs with campaign main messages, fundraising, manipulating news coverage and creating ads. Offers an insider's view of how campaigns work-and how news media coverage of campaigns works: The book is written with additional insights from the author's experiences as a political consultant and as a political analyst for news media. Presents contemporary examples that all readers will understand: Real-life case studies of debates from both state and national elections; all forms of campaign oratories; and mass mediated campaigns. Intended Audience This text is designed for advanced courses dealing with such topics as political communication, media & politics, presidential rhetoric, and persuasion, as found in departments of communication, media studies, and political science.
This book addresses current free expression issues and analyzes the historical and legal contexts for the First Amendment. Designed for communication and political science courses in freedom of speech, this text encourages students to think critically about freedom of speech and provides a comprehensive analysis of the historical and legal contexts of the first amendment, from its early foundations through censorship on the Internet. This book explores the worldwide history of freedom of expression and examines classic and contemporary judicial opinions which have determined freedom of speech rights in the U.S. This text provides students with the opportunity to read significant excerpts of landmark decisions and to think critically about the issues and controversies raised in these cases. Students will appreciate the treatment of contemporary issues, including free speech in a post-9/11 world, free expression in cyberspace, and First Amendment rights on college campuses. KEY FEATURES & BENEFITS: - Focuses on landmark Supreme Court free expression decisions and covers follow-up cases that extend and apply these decisions (via significant excerpts from actual cases) so that students can consider the effect of decisions on freedom of expression and the competing values at stake in these cases. - Covers freedom of expression topics in both speech and mediated situations, with comprehensive coverage of such topics obscenity; fighting words and hate speech; national security; invasion of privacy; defamation.
The only book to examine terrorism as a rhetorical act "This is an excellent text in furthering our understanding of the web of language and how it creates our mediated realities - which reflect our culture, politics, religion, economics, etc. Students really like the case studies and how it complements the theory and practice of rhetoric. I think this book has applications for almost any course in communication." -J. Gregory Payne, Emerson College Concise, succinct, and provocative, Communicating Terror, Second Edition explores multiple rhetorical dimensions of terrorism, connects terrorism to communication theories, and helps readers understand how this violence creates a public discourse for multiple target audiences. Author Joseph S. Tuman uses fascinating case studies and examples as he explores both dissent terrorism and state terror and looks at terrorism from a communicative perspective. Presenting terrorism as a process of communication between terrorists and multiple audiences, this book examines a range of rhetorical components, including definitions and labels, symbolism in terrorism, the relationship between terror and the media, and public oratory about terrorism-by both victims of terrorism and terrorists themselves. New to the Second Edition Includes three new chapters on public address and speeches concerning terrorism, symbols and targets of terror, and terrorism, rhetorical theory, and mass media. Offers new examples, case studies, speeches, and topic coverage, including expanded coverage of the Internet and the "War on Terror;" new material on Iran, Cambodia, Rwanda, Hamas and Hezbollah, and dirty bombs Provides expanded treatment of rhetoric and theory with a focus on ideological criticism, neo-classical criticism, dramatism, and media-centered terrorism Examines diverse acts of terrorism-not just 9/11 or the recent events in the Middle East-to show the history and various usages of these acts as a medium for communication Includes real case studies of terrorists and terror acts that make applying rhetorical theory practical and accessible Intended Audience Communicating Terror, Second Edition is ideal for use in a wide range of courses, including Media & Politics, Terrorism, Media & Society, Rhetorical Theory/Analysis/Criticism, Defense and National Security, and Political Communication.
