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Author: John F. Sherry Jr. View as:     Display per page

Page 1 of 1 (2 items)
9780803957534 Academic Inspection Copy
  • Contemporary Marketing and Consumer Behavior

  • An Anthropological Sourcebook
  • This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
  • ISBN-13: 9780803957534 (Paperback)
  • Publisher: SAGE PUBLICATIONS INC
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $316.00
  • Stock: 0 in stock
  • Local release date: 30/07/2002
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Consumerism [JFFT]Anthropology [JHM]Market research [KJSM]
9780803957527 Academic Inspection Copy
  • Contemporary Marketing and Consumer Behavior

  • An Anthropological Sourcebook
  • This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
  • ISBN-13: 9780803957527 (Hardback)
  • Publisher: SAGE PUBLICATIONS INC
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $438.00
  • Stock: 0 in stock
  • Local release date: 02/05/1995
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Consumerism [JFFT]Anthropology [JHM]Market research [KJSM]
Page 1 of 1 (2 items)