Contact us on (02) 8445 2300
For all customer service and order enquiries
Filter by
Keyword
Release Date
Availability

Author: Eileen Fischer View as:     Display per page

Page 1 of 1 (2 items)
9780857027665 Academic Inspection Copy
  • Qualitative Consumer and Marketing Research

  • How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others.
  • ISBN-13: 9780857027665 (Hardback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS LTD
  • Price:
    AUD $413.00
  • Stock: 0 in stock
  • Local release date: 14/03/2013
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing management [KJMV7]Market research [KJSM]
9780857027672 Academic Inspection Copy
  • Qualitative Consumer and Marketing Research

  • How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others.
  • ISBN-13: 9780857027672 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS LTD
  • Price:
    AUD $153.00
  • Stock: 0 in stock
  • Local release date: 14/12/2012
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing management [KJMV7]Market research [KJSM]
Page 1 of 1 (2 items)