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Author: Charles T. Salmon View as:     Display per page

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9780803932197 Academic Inspection Copy
  • Information Campaigns

  • Balancing Social Values and Social Change
  • This volume in the "Annual Review of Communication" series differs from previous treatments of communication campaigns by treating the phenomenon in the theoretical framework of the management of social change. The contributors provide a social context for examining information campaigns. The first section of the text emphasizes the social context in which campaigns are designed, implemented and analyzed. Each chapter explores a set of concerns campaign organizers face and illustrates the broad range of social concerns which campaigns address. The second section examines such individual matters as audience research, planning, organization, implementation and evaluation.
  • ISBN-13: 9780803932197 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $316.00
  • Stock: 0 in stock
  • Local release date: 16/10/2007
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Communication studies [GTC]Sales & marketing [KJS]
Page 1 of 1 (1 items)