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Author: Bruce I Newman View as:     Display per page

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9780761909583 Academic Inspection Copy
  • The Mass Marketing of Politics

  • Democracy in an Age of Manufactured Images
  • `Bruce I Newman tells us briskly, firmly what our instincts also tell us: we are mass marketing images rather than providing real leadership' - Paul Simon, Former US Senator, Public Policy Institute, Southern Illinois University The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by ......
  • ISBN-13: 9780761909583 (Hardback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $438.00
  • Stock: 0 in stock
  • Local release date: 02/07/1999
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sociology & anthropology [JH]Political campaigning & advertising [JPVL]USA [1KBB]
9780761909590 Academic Inspection Copy
  • The Mass Marketing of Politics

  • Democracy in an Age of Manufactured Images
  • `Bruce I Newman tells us briskly, firmly what our instincts also tell us: we are mass marketing images rather than providing real leadership' - Paul Simon, Former US Senator, Public Policy Institute, Southern Illinois University The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by ......
  • ISBN-13: 9780761909590 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $316.00
  • Stock: 0 in stock
  • Local release date: 02/07/1999
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sociology & anthropology [JH]Political campaigning & advertising [JPVL]USA [1KBB]
9780803951389 Academic Inspection Copy
  • The Marketing of the President

  • Political Marketing as Campaign Strategy
  • Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.
  • ISBN-13: 9780803951389 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $233.00
  • Stock: 0 in stock
  • Local release date: 14/12/1993
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Communication studies [GTC]Elections & referenda [JPHF]Political campaigning & advertising [JPVL]
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