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Page 1 of 1 (4 items)
9780761963660 Academic Inspection Copy
  • Qualitative Marketing Research

  • As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are ......
  • ISBN-13: 9780761963660 (Paperback)
  • Publisher: SAGE PUBLICATIONS INC
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $151.00
  • Stock: 0 in stock
  • Local release date: 15/02/2008
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Market research [KJSM]
9780761941576 Academic Inspection Copy
  • Services Marketing and Management

  • Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of organisational frameworks and activities - discusses ......
  • ISBN-13: 9780761941576 (Hardback)
  • Publisher: SAGE PUBLICATIONS INC
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $434.00
  • Stock: 0 in stock
  • Local release date: 15/05/2003
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing management [KJMV7]Service industries [KNS]
9780761941583 Academic Inspection Copy
  • Services Marketing and Management

  • Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of organisational frameworks and activities - discusses ......
  • ISBN-13: 9780761941583 (Paperback)
  • Publisher: SAGE PUBLICATIONS INC
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $146.00
  • Stock: 0 in stock
  • Local release date: 15/05/2003
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing management [KJMV7]Service industries [KNS]
9780761963653 Academic Inspection Copy
  • Qualitative Marketing Research

  • As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are ......
  • ISBN-13: 9780761963653 (Hardback)
  • Publisher: SAGE PUBLICATIONS INC
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $421.00
  • Stock: 0 in stock
  • Local release date: 02/05/2001
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Market research [KJSM]
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