Political communication began with the earliest studies of democratic discourse by Aristotle and Plato. However, modern political communication relies on an interdisciplinary base which draws on concepts from communication, political science, journalism, sociology, psychology, history, rhetoric, and others. This two volume resource considers political communication from this broad interdisciplinary perspective, encompassing the many different roles that communication plays in political processes in the United States and around the world. The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. Considerable attention is devoted to major sources of political communication and to important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites. The audiences for political communications are also central, necessitating concentration on citizen reactions to political messages, how the general public and voters in democratic systems respond to political messages and the effects of all types of media and message types. Key Features - Encompasses several channels of political communication including interpersonal and public communication, radio, television, newspapers, and the World Wide Web, ensuring up-to-date and relevant content for teaching, research and learning - Includes news media coverage and journalistic analysis of politics, political issues, political figures and political institutions to provide a fully rounded view of alternatives perspectives - Considers the role of communication in governing, incorporating communication activities that influence the operation of executive, legislative, and judicial bodies, political parties, interest groups, political action committees and other participants in political processes to enhance understanding of the issues in a wide range of political groups. The Encyclopedia of Political Communication is designed for libraries, undergraduates, and members of the public with an interest in political affairs. Media and political professionals, as well as government officials, lobbyists, and participants in independent political organizations, will find these volumes useful in developing a better understanding of how the media and communication function in political settings. Key Themes " Biographies " Books, Films, Journals, Television " Democracy, Democratization " Education and Non-Profit Organizations " Elections " Government Operations and Institutions " Legal and Regulatory " Media Events " Media Outlets and Programmes " Role of Media in Political Systems " News Media Coverage of Politics, Political Affairs " Theoretical Approaches " Types of Political Media " Political Attitudes " Political Campaigns " Political Events " Political Groups and Organizations " Political Issues " Political Journalism " Theoretical Concepts " Women in Politics
The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This Handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of political advertising on the voters and the systems of which it is a part. Provides comprehensive coverage: For each country presented, an analysis is given of its political advertising history, its cultural implications, the political and regulatory systems related to political advertising, the effects of media system structures, and the effects of new technologies. Includes examples from recent elections: The role specific candidate- or party-controlled television plays in a specific region's electoral process is examined. Original research on recent elections confirms the expanding significance of this form of political communication. This is an excellent resource for media professionals and practicing journalists, as well as a welcome addition to any academic library. It can also be used as a textbook for advanced undergraduate and graduate courses on Political Advertising in the fields of Political Science, Communication, Broadcasting, Journalism, and International Relations.
In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and/or political parties. Campaigns in North America were the first to channel political messages in this way and many European campaigns have been based on the United States models. This comparative analysis highlights the differences and the similarities of campaigns in Western democracies. The various campaign styles, their methods and approaches reflect the unique political and cultural traditions of each country. Written by renowned contributors, the chapters are based on the most recent campaigns in the countries represented.
