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9781071851647 Academic Inspection Copy
  • Social Marketing

  • Behavior Change for Good
  • Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.

  • ISBN-13: 9781071851647 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $369.00
  • Stock: 80 in stock
  • Local release date: 16/06/2023
  • Availability: Order will be despatched as soon as possible.
  • Categories: Sales & marketing [KJS]
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