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Author: Janeen Arnold Costa View as:     Display per page

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9780803953284 Academic Inspection Copy
  • Marketing in a Multicultural World

  • Ethnicity, Nationalism, and Cultural Identity
  • The latest theories on cultural identity and the impact of ethnicity on the practice of marketing are presented in this timely book. Issues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in developing countries and emerging capitalist nations; the effect of ethnicity on product evaluation and choice; the use of consumer goods and services to express ethnicity; and the involvement of specific ethnic groups in various aspects of the marketing profession.
  • ISBN-13: 9780803953284 (Paperback)
  • Publisher: SAGE PUBLICATIONS INC
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $316.00
  • Stock: 0 in stock
  • Local release date: 05/04/1995
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing [KJS]
Page 1 of 1 (1 items)